All-America Economic Survey

Is Facebook a Black Eye for US Investors?: Survey


The Facebook IPO, which could have been a major black eye for the stock market, has instead turned out to have had little effect on American’s investment plans, according to the latest CNBC All–America Economic Survey.

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The survey finds widespread knowledge of what is widely considered to have been a botched initial public offering where the company raised $18 billion, but the stock fell sharply in its wake.

According to the survey, 72 percent of the public heard either a lot or something of the debacle. But 72 percent of the 800 Americans polled said it will have no effect on their plans to invest in stocks.

About half the public say they have a Facebook profile, with women outnumbering men by a 55 percent to 45 percent. Republicans with Facebook profiles outnumber Democrats 54 percent to 48 percent.

The public seems divided on the future of the social media giant. Five years from now, say one in five Americans, it will have been a passing fad; 48 percent say it will be just one of many such services. Just 17 percent says it will maintain its dominant position in the social media world.

Facebook users skew younger than Apple users. Nearly 80 percent of Americans in the 18-34 demographic group have Facebook profiles; while 62 percent of that demo, according to a prior CNBC survey, say they have an Apple product.

Facebook users fall off with the older demographics while Apple users rise. Both tech companies decline to just 20 percent to 25 percent of users among Americans 65 and older.

-By CNBC's Steve Liesman
Follow Steve Liesman on Twitter: @steveliesman