Disruption isn't always obvious. In fact, it can sometimes fly under the radar for years, establishing a solid base before upending the ways certain industries do business.
That's understandable, given the changing business models many startups go through. But just because a business isn't on the tip of everyone's tongue doesn't mean it's not primed to change the way things are done.
Not every company that's about to shake up (or is in the process of shaking up) its respective industry is a household name just yet, but here are 10 we think you could be very familiar with in the near future.