The world's No. 2 aircraft maker put top salesman Ray Conner in charge of its commercial plane unit only last week, and faces international customers' questions on how it plans to replace its successful but aging 777 mini-jumbo.
The private aviation industry in Europe has undergone a challenging few years, keeping step with the similarly challenging macro-economic environment.
No doubt the debate will carry on this week about whether the industry is over-heated and creating a bubble for itself. The current movement shows no signs of slowing down. For those that are calling it a "bubble" it has proven to be quite a resilient one and one we believe is actually reflective of real growth, write Neil Hampson and Scott Thompson from PwC.
New venues such as Singapore, Dubai and Bangalore have grown in importance with the global economy, but Farnborough is not an anachronism; it remains a premier venue to take the industry's pulse.
A few days left before the Farnborough Air Show opens its gates to trade visitors, and signs for aircraft manufacturers are not good.
Defense manufacturers suffered a further blow on Wednesday as the UK became the latest European nation to announce military cutbacks as part of austerity measures.
Despite the United States’ dominance of the aerospace and defense industry, the UK’s biennial Farnborough air show, along with the Paris show, remains one of the biggest events on the calendar.
The Mars space probe built by Siemens is an “iconic example” of what the technological industry can provide to global aerospace development, Siegfried Russwurm, the CEO of Sector Industry Sector at Siemens told CNBC.
The aeronautical industry is not experiencing a production bubble in the commercial sector, but supply will need to keep up with demand, David Baxt, Global Head of Aerospace and Defense at Jefferies, told CNBC.
Boeing CEO Jim McNerney denied commercial aviation was in a production bubble on Monday, shortly after closing a $7.2 billion deal with Air Lease.
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Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.
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