Google Just Bought Instagram Competitor Snapseed


Google has acquired Nik Software, the company behind the popular photo editing application Snapseed, a similar app to Instagram.

Vic Gundotra, Google's senior vice president of engineering, made the announcement via his Google + account Monday.

While it's not clear what the search giant has planned for Snapseed, Google may integrate the technology into its social network Google + or its current photo editing feature, Picasa.

"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Gundotra said via a post on his Google + account.

Much like Facebook's Instagram, Snapseed allows users to apply filters to pictures and use other photo editing tools.

Facebook bought Instagram earlier this year for $1 billion, Google, however, did not disclose how much it paid for Nik Software.