Apple fans wasted no time getting their hand on the new iPhone 5 on the first day of sales.
Consumers on Friday lined up at Apple stores in cities across the world, including New York, Paris, London, Sydney, Hong Kong, Tokyo and Singapore.
And they continued to make purchases over the weekend, buying up the initial supply, The iPhone 5 will soon be available in 22 more countries.
Devotees stood in long lines on Friday despite a lukewarm welcome from experts and complaints about the smartphone's new mapping system.
Apple received 2 million pre-orders for the iPhone 5 during its first 24 hours available online. By Monday, it said, more than 5 million had been sold, surpassing the 4 million iPhone 4s sold on its first weekend.
Click ahead for scenes from the craze surrounding the launch of Apple's newest iPhone.
By Cadie Thompson
Updated 24 Sept 2012
A customer in an iPhone costume stands in line to purchase an iPhone 5 outside the Apple Store Ginza in Tokyo.
A customer reacts after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo.
Employees cheer as the doors open at the Apple store on George Street in Sydney on Friday. Australia was one of the first countries to offer the phone for sale. Gadget lovers snaked around the flagship store.
A handful of demonstrators staged a separate line to highlight the "folly of consumerism" as Apple started to sell its new iPhone 5 in Sydney.
A customer reacts after purchasing a new iPhone 5 inside the Opera Apple store in Paris.
A customer leaves the Apple store on New York's Fifth Avenue after his purchase.
Four days before the phones went on sale, customers at the Apple store on Fifth Avenue awaited its arrival. Apple said it received more than 2 million orders for in 24 hours, and that many deliveries would be pushed back into October because of strong demand. "IPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, Apple's senior vice president of worldwide marketing.
Customers line up in Munich on Friday.
In Covent Garden, London, first-in-line Ryan Williams, 22, of Kent, is cheered by Apple employees as he becomes the first to purchase the iPhone 5. Williams, who hopes to raise money for Cancer Research UK by auctioning the phone, had been waiting in line for nearly a week.
Employees of Apple Premium Reseller ICLG demonstrate in front of the Paris Opera Apple store on Friday. The French Sud trade union said about 100 workers took part in a strike to protest working conditions.