The Guest Blog

Morici: Hey GOP, It's the Message, Not the Messenger

Mitt Romney

A Republican article of faith is that high unemployment should put Governor Romney in the White House. With their candidate fading in the polls as the debates approach, party operatives focus on tactical corrections, but fail to grasp that the basic GOP message—lower taxes, deregulation and free trade—is unappealing to voters scarred by the Great Recession and corporate abuses.

Governor Romney would lower personal and corporate income tax rates, financed by eliminating deductions, credits and loopholes totaling nearly $500 billion. Almost certainly, that nixes cherished middle class benefits like the mortgage interest deduction. By shifting around the tax burden rather than reducing it, he gives President Obama the opening to charge that he would raise taxes on many middle class families.

Streamlining regulation to open up petroleum development in the Gulf, off the Atlantic and Pacific coasts and in Alaska could cut oil imports in half and create 2.5 million jobs—without adding to CO2 emissions or environmental risks. However, Mr. Romney has not explained the latter—he wrongly assumes swing voters embrace conservative doubts about global warming and don’t harbor lasting fears from Deepwater Horizon.

He repeats this lack of empathy on many issues.  (Read More:How Candidates Boosted Their Main Street Appeal)

Dodd-Frank imposes an unnecessary overlay of new regulations that curtail prudent lending and smother regional banks. The financial collapse was caused by accounting frauds the 2002 Sarbanes-Oxley reforms should have caught but didn’t, because the Treasury is too much in the vest pocket of the Wall Street aristocracy.

After trillions in Federal Reserve and Treasury bailouts, multimillion dollar paydays continue for big bank CEOs and their lieutenants, allegedly for “talent”—the remarkable aptitude to nearly destroy global capitalism through irresponsible business practices. Hardly a week goes by without new revelations about schemes to rook investors or evade taxes.

Banks will never return to honest lending and stop abusing depositors and credit card customers until those bonuses are dramatically slashed, because bankers can’t pay themselves so grandly by making ordinary loans and behaving like honest men.

Mr. Romney would repeal Dodd-Frank but has not explained how he will clean up this mess.

The Governor’s tax proposals don’t even call for ending gems like the “carried interest” provision and special treatment for stock options that permit Wall Street financiers and corporate executives to pay taxes on wage income at half the rate small business owners and even some school teachers pay.

Free trade is great stuff but not with China. It chisels and cheats by undervaluing its currency, forcing U.S. companies to produce in the Middle Kingdom to sell there, stealing technology, polluting wantonly to gain cost advantages, and subsidizing state- owned exporters through state-owned banks.

Total Cost: $58,065Tuition: $43,840Room & Board: $13,980Fees: $245Claremont McKenna, located near downtown Los Angeles, accepted only 12.4 percent of its applicants for the class of 2016, a rate that admissions counselor Brandon Gonzalez said ensures that students here will be going to school only with other top students.�The class of 2016 will be one of the most talented groups of students we have ever seen,� The school will charge these students a tuition of $21,920 per semester, or $43,840 for the entire academic year, incurring a total cost of

All this costs Americans at least 2.5 million jobs but the Governor is vague on how he would end it and doesn’t explain to Americans who have jobs how they would be better off paying more for coffeemakers at Wal-Mart and TVs at Best Buy .

Americans want the economy to work better but also fairly. That means rising wages—not just lower taxes—as many Americans pay little or no income tax. (Read More: 10 Richest US Presidential Candidates)

Policies that boost the economy without ending the Manhattan gravy train, or curtailing unfair trade without raising wages, would only benefit those who Mr. Obama wants to tax more aggressively—the wealthy who have done quite well while the nation as a whole becomes poorer.

Mr. Romney—and the broader GOP—have not adequately explained how he would deliver growth, jobs and fairness.

President Obama surely is not delivering on growth and jobs but at least he appeals to voter’s desire for a greater measure of economic justice.

Peter Morici is a professor at the Smith School of Business, University of Maryland, and former Chief Economist at the U.S. International Trade Commission.