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Apple's First Fashion Collaboration / Bodhi


NEW YORK, Oct. 5, 2012 /PRNewswire-iReach/ -- Bodhi has been showing fashion forward tech designs since the first iPhone hit the scene in 2007. Joseph Janus, Senior Vice President and Creative Director at Bodhi, showcased the Bodhi tech line to Dillard's, William Dillard, III- corporative vice president over accessories in 2009. Dillard saw a huge opportunity and believed that Bodhi had come up with a new and innovative idea that had not yet been seen in the fashion or technology markets. There was a great need for products that were both fashionable and functional and Bodhi spearheaded the initiative. After showcasing their tech cases to numerous buyers and being told that department stores "didn't carry stuff like this", Dillard took a risk and put Bodhi's tech products in 200 stores 2010. The risk proved to be a smart business move and the line has since started a trend in department store tech sales.


Bodhi's innovative tech designs set the trend and now an estimated 10-12% of sales in department stores come from small leather goods. The brand now dominates all major department store tech sales and is featured in Neiman Marcus, Dillard's, Bloomingdales, Macys, Lord & Taylor, The Bay and Nordstrom's. They are the most innovative company in tech today and have more distribution than anyone else in the designer tech market making them the clear leader and visionary with one of the most extensive tech lines. After much success selling exclusively in department stores, Apple felt that the tech-savvy ideas that Bodhi brought to fashion coincided seamlessly with their business mentality. Apple approached Bodhi and for the past two years Bodhi has been selling tech accessories to Apple making them the first company ever to have a leather bag inside of the Apple store.

After 2 years of success selling Bodhi leather tech accessories, Apple merchants spoke to the brand about growing the collaboration to include an exclusive handbag. The Rosie Tote made for Apple by Bodhi coordinates perfectly with the sleek design of Apple products. Janus elaborated, "We are very excited about our collaboration with Apple. Over the past few years we have worked very closely with their merchants on developing products that would be perfect for the Apple customer. This time it is no different. The Rosie Tote, an Apple exclusive by Bodhi, is where fashion meets function at its best."

Hitting shelves this holiday season, the Rosie Tote retails for $299.95 and will be available in top tier flagship stores. The Apple team is very enthusiastic about collaborating with such a progressive fashion brand and feels that the Rosie Tote is the perfect example of fashion and function, a concept that Apple believes in strongly. The Rosie Tote will be a convenient and stylish accessory with organized compartments that comfortably fit a Macbook, iPad, and iPhone. It is the must-have accessory for any Apple enthusiast allowing all of your products to be conveniently available at your fingertips.

Bodhi has proven to be an unstoppable force in the designer tech world. Now every major department store and designer has followed in Bodhi's footsteps by creating tech accessories. By realizing what the market was lacking and taking a risk, Bodhi has managed to create a tech phenomenon that shows no signs of slowing down. Janus has since become the go-to for creating private label tech programs for many other companies. He is now developing and properly advising tech accessory plans for major brands such as Anthropologie.

Five Star Apparel LLC has just recently secured the licensing rights to produce Bodhi's cold weather tech accessories and sound. The future is looking bright for Bodhi and Janus stands by his "fashion meets function" belief when creating new designs. "There is a definite lifestyle change taking place; were all tethered to our mobile devices and we constantly want to be connected. Fashion is going to continue to play a major role, it's a way for us to show our individuality and stand out in the new tech era. Accessorizing our tech pieces become as significant as accessorizing our outfits. This means big business for department stores getting into fashion tech accessories, which has become a whole new category for them. Also, the electronic chains are realizing the importance of fashion branded tech accessories; driving a new customer into their locations." Every season Bodhi continues to push boundaries by creating innovative designs featuring new functions that are the most fashionable and functional tech product in today's tech-obsessed market.

For more information please contact Shine Media PR at 212-922-1219 or e-mail Robyn Bouzas,

Media Contact: Robyn Bouzas Shine Media PR, 2129221219,

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SOURCE Shine Media PR