FINDLAY, Ohio, Oct. 8, 2012 /PRNewswire/ -- Conditions like snow-covered roads and black ice often make winter driving unpredictable. To help prepare and keep motorists safe on winter roads, Cooper Tire & Rubber Company encourages drivers to not only install winter tires before the first storm hits, but also use the changing seasons as a reminder to engage in routine tire maintenance. Preparing early for winter weather and anticipating and avoiding dangerous circumstances can help drivers maintain control and stay safe on the road.
"Drivers should consider replacing their all-season tires with a product made specifically for winter road conditions," said Chuck Yurkovich, vice president of global technology for Cooper Tire. "The key is to have those discussions with a trusted dealer before the first storm hits. Even if an area does not typically receive harsh winter weather, it's important to conduct routine tire maintenance checks as the seasons change."
Cooper Tire has been a proven winter tire brand for decades providing high-performing and extensive product lines that cover more than 90 percent of vehicles, such as the Weather-Master S/T2™, the Weather-Master WSC™ and the Discoverer M+S™. All Cooper winter tires include a patented snow groove technology that retains snow in the tread grooves, capitalizing on the higher traction of "snow on snow" versus "snow on rubber." The compound is formulated to respond with higher levels of grip in ice, slush and other winter conditions.
In addition to properly equipping vehicles with winter tires, Cooper Tire advises drivers to follow basic winter driving and tire maintenance tips:
Drive cautiously: Experts say the best advice for driving in harsh winter weather is to not drive at all, but according to the U.S. Department of Transportation, driving – even in ice or snow – is an everyday part of life for the owners of more than 250 million vehicles on the road in the U.S.
Examine tread: The only part of a vehicle to touch the road is the tires, and tire tread is a vital part of handling, cornering, accelerating and braking.
Test air pressure: Tire pressure plays a critical role in the overall performance of tires. Under inflation creates excessive stress on the tire, while over inflation can cause uneven wear in addition to handling and braking issues.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies, located in 10 countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.
SOURCE Cooper Tire & Rubber Company