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Digby Customer Cabela’s Takes Home the RIS News Fusion Award for Mobile Convergence

Cabela’s latest mobile application, powered by Digby Localpoint, is awarded for using mobile technology to promote cross-channel excellence

SIDNEY, Neb. & AUSTIN, Texas--(BUSINESS WIRE)-- Digby today announced RIS News has named Cabela’s®, an outdoor sporting goods retailer, as a winner of the 2012 RIS News Fusion Awards. Presented at the RIS News Cross-Channel Retail Executive Summit/Social-Mobile Convergence Forum, the awards recognize retail companies that are leaders, successful performers and technology innovators, specifically in the area of cross-channel excellence and fusing IT solutions with business strategy.

The panel of judges have recognized initiatives that use mobile technology to effectively promote cross-channel customer activity, leading to enhanced customer experience, greater linkage of retail sites and communication channels, and achievement of strong business performance benefits. Cabela's, through its new application powered by Digby Localpoint, is leading the way for retailers by incorporating ways to directly engage with its customers through its own mobile app leveraging location, marketing, analytics and commerce. Cabela’s enhances its branded catalog and in-store experiences by incorporating a barcode and QR code scanner into its mobile app so consumers can scan products in store or in the Cabela’s catalog to learn more about products, including product descriptions, ratings and reviews, videos and promotional offers.

“We’re honored that RIS News recognizes Cabela’s as a technology innovator with a strong cross-channel mobile strategy,” said Kevin Bauer, Director of Digital Commerce, Cabela’s. “As more and more consumers begin to pull out their phones in the retail store to assist them with buying decisions, having a branded rich app that keeps consumers inside the Cabela's experience instead of a third-party app will provide shoppers with a more seamless and enjoyable shopping experience.”

“Cabela’s mobile strategy puts the retailer at the top of its game, and we’re excited to see them recognized as a cross-channel leader in mobile technology,” said Dave Sikora, founder and CEO, Digby. “Cabela’s branded mobile app has driven brand awareness, increased customer acquisition and loyalty, and greatly enhanced the shopping experience for consumers who have more shopping venue choices than ever before.”

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About Digby

Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-marketing, engage with consumers in the brick and mortar store, enable mobile commerce and provide web-style analytics to the physical store – all through their own branded mobile experience. Powered by the Digby Localpoint Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and own the relationship with their customers. Digby has been enabling top brands since 2006 including Bed Bath and Beyond, Cabela’s, Wet Seal, RadioShack, Orvis and many more. Learn more about Digby at

For Cabela’s Incorporated
Chris Gay, 308-255-2905
Joe Arterburn, 308-255-1204
For Digby
Catherine Seeds, 512-794-8876
Caitlin New, 512-794-8876

Source: Digby