Agency Lands California’s Traditional Medicinals and Pamela’s Products
PORTLAND, Ore.--(BUSINESS WIRE)-- Traditional Medicinals, makers of America’s best-selling wellness teas, and Pamela’s Products, a gluten-free industry pioneer, have each recently chosen Maxwell PR to raise their company profiles and boost product awareness. The new client wins showcase Maxwell’s deep understanding of the lifestyle of health and sustainability (LOHAS) market and strength building consumer brands through a powerful blend of public relations and consumer engagement.
“Our integrated, media agnostic approach is attracting brands that are looking beyond traditional media relations to build authentic consumer connections,” said agency founder Jennifer Maxwell-Muir.
Traditional Medicinals is enlisting Maxwell to reflect the company’s passion for plants and engage with consumers seeking herbal products for natural wellness. The agency is working in tandem with brand/advertising firm egg to develop a fully integrated marketing program for the Sebastopol, Calif., company.
Maxwell’s reputation and expertise attracted Ukiah, Calif.-based Pamela’s Products, which has engaged the firm to launch new products, provide social media counsel, and manage media and blogger relations. The gluten-free industry leader’s products include baking mixes and ready-to-eat cookies and cakes.
About Maxwell PR
Founded in 1997, Maxwell PR is an independently owned, Portland-based public relations firm specializing in media relations, consumer engagement, social media and digital marketing for national consumer brands. Consumer packaged goods clients include Argyle Winery, Bon Ami, Columbus Foods, Kettle Brand®, Pacific Natural Foods, Pamela’s Products, Traditional Medicinals and Willamette Valley Granola Company. Its work in tourism and hospitality includes Travel Oregon, Inn at the 5th and Astoria-Warrenton. Follow Maxwell at its Free Think blog and MaxwellPR.com.
Jenna Cerruti, 503-231-3086
Source: Maxwell PR