Wires

Mobile drives UK digital ad growth-survey

LONDON, Oct 9 (Reuters) - Advertising on the internet andmobile phones in Britain generated a record-high 2.59 billionpounds ($4.15 billion) in the first half of 2012, an industrysurvey showed on Tuesday.

The Internet Advertising Bureau UK and PwC survey showed anoverall rise in ad spending as companies increasingly targetBritons using mobile devices to access entertainment, socialnetworks and the internet.

Much of the demand for entertainment and information viamobile phones has been driven by the adoption of larger-screensmartphones and the many apps offering services and games.

The consumer goods and finance sectors were the top twobiggest spenders on advertising, together accounting for about athird of spending.

"As digital technology and services evolve to makeconsumers' lives easier, more connected and more fun, it's nosurprise that advertisers are coming with bigger budgets," TimElkington, director of research & strategy at the group, said.

($1 = 0.6240 British pounds)

(Reporting by Stephen Mangan; Editing by Richard Pullin)

((stephen.mangan@thomsonreuters.com)(+44)(0)(20 7542 7931))

Keywords: ADVERTISING MOBILE/BRITAIN