Press Releases

More Than 400 Registered for Composite Software Data Virtualization Day 2012

Pearson, a world-leading learning company, will detail its world-class supply chain and the role data virtualization plays in gaining access to disparate data and increasing agility

SAN MATEO, Calif.--(BUSINESS WIRE)-- Composite Software today announced record registration of more than 400 individuals for Data Virtualization Day 2012 which will take place October 10 at the InterContinental New York Times Square. Registrations are still being accepted. To register for Composite Software’s Data Virtualization Day 2012, please visit here.

Composite also announced the addition of Martin Brodbeck, senior vice president and CTO with Pearson, the world’s leading learning company, to the Data Virtualization Day customer-rich agenda. Brodbeck heads large programs across ERP, CRM, eCommerce, content management and mobile & gaming for Pearson’s market-leading businesses in education, business information and consumer publishing. Brodbeck will discuss “Analytics on the Customer Supply Chain” at Data Virtualization Day 2012.

Brodbeck will discuss the customer supply chain and its value to the business. He will elaborate on the technology that enables and supports Pearson’s world-class customer supply chain and the role of data virtualization. According to Brodbeck, data virtualization offers the core capabilities needed for visibility into customer information from disparate systems and agile management of complex data.

Also appearing at Data Virtualization Day 2012 are three world-renowned analysts, consultants and authors: Wayne Eckerson, director of research at TechTarget and founder of the BI Leadership Forum; Rick Van der Lans, managing director and founder of R20/Consultancy, who just published a new book: Data Virtualization for Business Intelligence Systems: Revolutionizing Data Integration for Data Warehouses; and Claudia Imhoff, president of Intelligent Solutions and founder of the Boulder BI Brain Trust, a gathering of leading BI analysts, experts, and practitioners.

Brodbeck joins Peter Armstrong, Comcast Vice President of Management Information Systems, who will speak on “Data Virtualization and Agile Data Assembly;” and Michael McNab, Senior Vice President of Global Business Services at Franklin Templeton, will detail “Driving Business Results through Intelligent Data Consumption.” Attendees will also hear from Composite Software Chairman and CEO Jim Green and CRO David Besemer.

“The response to Composite’s third annual Data Virtualization Day 2012 has been overwhelming,” said Peter Tran, Composite VP of Product Marketing. “It is a true testament to the rapid adoption rate of data virtualization along with the value gained from our industry experts and customers sharing best practices.

Composite Software, Inc. is the data virtualization market leader. Organizations such as the world’s largest financial services firms, pharmaceutical companies, communications providers, energy producers and government agencies rely on Composite data virtualization offerings to simplify information access. Composite Software is privately held, with corporate headquarters in San Mateo, CA.

To contact Composite, please call 650-227-8200, visit us on the Web at, or follow us on Twitter To learn more about data virtualization, visit the DV Café microsite, the Data Virtualization Channel and the Data Virtualization Leadership Blog.

Composite Software is a registered trademark of Composite Software, Inc. Copyright © Composite Software, Inc. 2012.

Press and Analyst Contact:
Humphrey Strategic Communications
Scott Humphrey, 503-644-9709

Source: Composite Software, Inc.