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MRM Named “Top Direct Agency of the Year 2012” by Crain’s BtoB Magazine

Agency Wins Top Honors Twice in One Year!

NEW YORK--(BUSINESS WIRE)-- MRM has been named “Top Direct Agency of the Year 2012” by Crain’s BtoB magazine. MRM was also honored earlier in the year as “Top Interactive Agency” by the publication. MRM was selected because of the Agency’s innovation in blending technology and creativity to deliver results for clients.

Bill Kolb, MRM CEO, states, “This has definitely been a major year for MRM. We are consistently bringing home the wins in awards competitions around the world. Our global client relationships continue to expand and the accolades continue. Delivering results and powerful ideas are what we excel at. More and more, we are being recognized as the “go to” agency known for making the complex simple and the simple compelling.”

"MRM has expanded its B2B strategic capabilities in engagement planning, route-to-market planning and content strategy. Growing our current client roster along with new global business wins proves that we are on the right path,” continued Kolb.

No stranger to being recognized by Crain’s BtoB, MRM was winner of “Top Interactive Agency” in 2012 and 2010, and “Top Direct Agency” in 2008, 2006 and 2004. Agencies are not eligible for the same BtoB award in consecutive years.

About MRM

MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestlé, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit

Sue R.E. Geramian, 646-865-6041
SVP, Global Brand Communications
Erin Hughes, 646-865-3308
Manager, Global Brand Communications

Source: MRM