Press Releases

Research and Markets: Market Research Project Management

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Market Research Project Management" training to their offering.

Market research projects can get complex. Learn the best practices of market research project management to minimize risks and maximize efficiency.

Covers both qualitative and quantitative market research projects. This power program includes:

Introduction to market research concepts

Anatomy of a market research project from start to finish

Managing clients and suppliers (whether internal or external)

Planning and creating market research deliverables

Tips to help market research project managers minimize risk factors

Class type: Power Program

Duration: 4 classes, 60 minutes each

Key Topics Covered:

Day 1: The Day 1 agenda sets the stage for the rest of the program by presenting key language and concepts

- Key Market Research Concepts

- Planning a Project: Steps & Timing

- Agency or In-house?

- Organizational Structure

- Specifying Objectives

- Prioritization

- Setting Project Parameters

- Interactive, online review exercise

Day 2: The real-world steps involved in managing a market research project from start to finish

- Market research projects step-by-step: an in-depth review of a project flow chart

- Documentation recommendations and sample forms (templates provided)

- Video: Interview with a Project Manager

Day 3: Managing Clients & Suppliers (either of which may be internal or external)

- Clients: When to involve them in the process

- Clients: Dealing with research skeptics

- Clients: effective communications strategies

- Clients: 6 Steps to preparing your clients for research results

Suppliers: Types of agencies and suppliers

- The client-agency relationship

- Suppliers: Project communication

- Suppliers: Red flags & how to manage them productively

Day 4: Managing Deliverables

- Common deliverables

- New types of deliverables

- Crafting a strategy to maximize use and retention

- Best practices for Management Summaries

- Frameworks that enhance results delivery

- Slide decks, effectively

- Video: The real challenges of presenting market research results

- Preparing a great presentation

- Teaching your audience how to use the research results

- Maximizing buy-in to research results

- Closing the project

- Interactive, online review exercise

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Management

Source: Research and Markets