Press Releases

Research and Markets: Mobile Phones in Poland: 2011 Was the Year of Dynamic Development of Smartphones, Which Registered A 65% Growth in Volume Terms

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Mobile Phones in Poland" report to their offering.

Smartphones became more affordable in subscription offers of mobile operators, which began more intensively promoting and supporting their sales. Prices of the cheapest models declined so that the operators began to offer them for a symbolic price of PLN1 in relatively cheap subscription plans. This performance translated into a buzz amongst consumers.

Euromonitor International's Mobile Phones in Poland report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Companies Mentioned:

- Myphone Sp Zoo

Key Topics:

Executive Summary

Sales of Consumers Electronics Increase in 2011

Mobility Trend Favours Portable Devices

New Trends in Computers

Specialist Retailers - Top Leader in Distribution of Consumer Electronics

Consumer Electronics on A Course of Stable Growth

Key Trends and Developments

Economic Situation Affects Consumer Electronics

Video Games Affect Consumer Electronics

Poles Enjoy Mobility in Any Place and at Any Time

Internet Retailing Is Growing Rapidly

The Digitisation of Terrestrial TV Is More and More Advanced

Market Data

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices

Source: Research and Markets