Press Releases

Research and Markets: Procter & Gamble Co, The in Tissue and Hygiene (World) - 2012 Report Gives a Detailed Picture of the Tissue and Hygiene Market

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Procter & Gamble Co, The in Tissue and Hygiene (World)" company profile to their offering.

Procter & Gamble is the global number one player in retail tissue and hygiene underpinned by its strength in sanitary protection and nappies/diapers/pants. The company however remains overly dependent on mature markets and its recent results show a gradual weakening in consumer demand for its products. In mature markets, the company continues to pursue a premium price positioning strategy. Meanwhile, emerging markets have continued thus far to compensate for weak growth elsewhere.

Euromonitor International's Procter & Gamble Co, The in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Key Topics Covered:

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy



For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports

Source: Research and Markets