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Revenue Analytics to Share Expertise in Pricing and Revenue Management at Cornell Hospitality Research Summit

Hot Discussion Topics to Include Price Optimization, Forecasting, Positioning and Modeling

ATLANTA--(BUSINESS WIRE)-- Revenue Analytics announces Dax Cross, President, will present at the 2012 Cornell Hospitality Research Summit in Ithaca, New York on October 8th and 9th. Cross and Craig Eister, Vice President of Revenue Management for InterContinental Hotels Group (IHG), will lead a discussion titled “Pricing as a Competitive Weapon: How IHG’s Price Optimization Capability Revolutionized Pricing for Hospitality.” The session will explore core concepts behind price optimization including demand forecasting, competitive price positioning and market response modeling to measure price sensitivity.

With the goal of stimulating a dialogue critical to the advancement of Revenue Management within the hospitality industry, Cross and Eister will share IHG’s journey that took transient price optimization from vision to reality, leading a revolution in hospitality pricing. The presentation will conclude with practical tips and examples of how hoteliers can use the core concepts behind price optimization to improve transient pricing decisions immediately.

“We are delighted to be invited to jointly address this year’s Cornell Hospitality Research Summit with IHG,” said Robert G. Cross, Chairman and CEO of Revenue Analytics. “The Price Optimization innovation we developed with them enables over 3,000 hotels to charge optimal prices based upon consumer response, competitive rates and capacity constraints. If all hotels in the U.S. had such capabilities, it would equate to over $3 billion annually to the industry.”

Cross and Eister’s presentation is scheduled for Monday, October 8, at 4:00 p.m. To learn more about the Cornell Hospitality Research Summit please visit,

About Revenue Analytics

Revenue Analytics, Inc. is the world’s leading consulting firm in delivering visionary capabilities in Pricing and Revenue Management. Revenue Analytics partners with clients to create elegant solutions that deliver high impact results. The firm’s principals have successfully facilitated more than 100 previous clients uncovering over $10 billion in additional revenues. To learn more about Revenue Analytics, please visit

Carrie Crabill, 404-214-0722 x102

Source: Revenue Analytics, Inc.