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Altrient Welcomes CrossFit Hero Matt Chan as Male Spokesperson

LAS VEGAS, Oct. 9, 2012 /PRNewswire/ -- Altrient, Inc., a maker of high-performance nutritional supplements (, has named fitness phenom, Matt Chan, as an official spokesperson. Chan recently earned the formidable title of  "2nd Fittest Man on Earth" at the 2012 CrossFit Games. He endorses and uses Altrient™ C, a full-potency vitamin C formula, and the natural energy booster, Altrient™ ME™.



Matt Chan, a 34-year-old former firefighter and EMT from Denver is all about sports and high performance – swimming in high school, water polo and weight lifting at Western Illinois University, telemark skiing, rock climbing and mountain biking "wherever two wheels can roll."

Chan is one seriously fit dude – a five-foot-eleven-inch, 208-pound block of moving marble. He discovered CrossFit in 2007 and since then has won four CrossFit Regionals competitions and placed in the top ten at four of his five CrossFit Games. He also competes on Team USA in the international CrossFit Invitational series. Chan is widely considered to be the only man capable of wresting the title of the Fittest Man on Earth from two-time winner Rich Froning.

Chan is the owner of CrossFit Verve in Denver and a dedicated instructor for CrossFit, Inc. He holds numerous professional certifications in adult and children's fitness training, nutrition, mobility, gymnastics, goal setting and powerlifting, and he is a USAW Olympic weightlifting Club Coach.

"Matt is everything we could hope for in a company representative and spokesperson," stated Cindy Nachman, CEO of Altrient, Inc. "Matt shares our founding values of health, passion and responsibility. He has worked hard to succeed at the highest level of his sport. He's also a reputable person – a husband and a business owner with an intense passion for life."

Nachman believes Chan will be a perfect complement to Altrient's female spokesperson, elite CrossFit athlete Cheryl Brost.

"Cheryl has made a huge and positive impression on the CrossFit community," Nachman said. "Her personality and credibility are so strong that people started to believe that Altrient™ products were only for women. That's a great tribute to Cheryl, but, of course, Altrient™ is for everybody.

"We're confident Matt will be able to carry our message to CrossFit men just as effectively," Nachman added. "We also believe that, together, Cheryl and Matt will be able to help Altrient reach health-driven consumers beyond the CrossFit community."

"When Altrient contacted me, I was immediately interested," said Chan. "I knew Cheryl was involved with the company and I had seen their presence at the CrossFit Games. Their support for Cheryl was amazing.

"Altrient sent me samples of their products," Chan continued. "And after only two weeks, I noticed a significant difference in my immune system and muscle recovery. That's what convinced me to join Team Altrient. I am excited and honored to help contribute to their mission and their success."

About Altrient, Inc.
Altrient's high-performance nutritional supplements include Altrient™ C, a high-potency vitamin C formula, and Altrient™ ME™, a proprietary blend of B vitamins, minerals and cinnamon extract that releases natural, long-lasting energy. All Altrient products feature Liposome Encapsulated Delivery to ensure full-dose and full-potency bioavailability. All are backed by a 100% unconditional satisfaction guarantee. Altrient products are only available direct to consumers on or by phone at 1-888-437-6353. Like us on Facebook and follow us on Twitter.

What Is CrossFit?
CrossFit is a high-intensity core strength and conditioning program, which is available at hundreds of CrossFit facilities across the country. CrossFit hosts local, regional and national competitive events culminating in the annual CrossFit Games in Carson, California. The Games are a grueling, multi-stage competition that determines the Fittest Man and Woman on Earth. CrossFit defines fitness as being ready for the unknown and unknowable. Therefore, each competition's workouts change every year and are not announced until just before the events begin.

Contact: Virginia Martino

SOURCE Altrient, Inc.