Press Releases

Banner Health, United Nations Secretariat and Roche Turkey Win 2012 ICF International Prism Award

LEXINGTON, Ky., Oct. 9, 2012 /PRNewswire/ -- Banner Health, United Nations Secretariat and Roche Turkey were named the 2012 ICF International Prism Award winners at the ICF Annual International Conference in London, UK. An honorable mention was also awarded to the Royal Australian Navy.

"The International Prism Award demonstrates the highest standard of excellence for companies that have implemented coaching programs for culture change, leadership development, organizational productivity and performance improvement," said ICF President and Master Certified Coach Janet Harvey. "Banner Health, United Nations Secretariat and Roche Turkey are the 2012 award winners by demonstrating a direct link between the application of coaching methods and key organizational metrics that indicate a sustained, positive impact on results and achievement of desired strategic outcomes."

Banner Health, one of the largest, nonprofit healthcare systems in the U.S., has flourished despite major challenges. "In healthcare, change happens at a feverish pace. Through coaching, we're able to provide leaders with the tools needed to remain agile in this complex industry," said Ed Oxford, senior vice president and chief talent officer. Their massive coaching program has offered leadership development to more than 2,000 employees through one-on-one coaching sessions and several classroom opportunities. Banner employees have seen improved conflict resolution, teamwork, productivity, patient satisfaction and clinical outcomes. Kathy Bollinger, president of Arizona West Region and Certified Hudson Coaching Institute said, "Coaching at Banner equips all leaders to fully engage their teams. We are a more genuine, transparent, and accountable organization as a result of our investment in coaching."

Coaching came to the United Nations Secretariat as part of an action plan to help managers deal with a tremendously complex global operating environment. However, coaching did more than help them deal with complexity; it has started to re-shape the culture of the organization. "The coaching component of the Management Development Program is having impact across the Organization and serving to increase staff morale and self-confidence," stated the UN Secretariat's Director of Learning and Development, Fatemeh Ziai. In 2009, Encompass LLC began developing a coaching program as a component of the UN Secretariat's Management Development Program. In all, more than 1,000 employees have been coached. The program has had the greatest impact on job effectiveness. There was an 87.6% return on investment (ROI), which indicates for each dollar invested in coaching there is a $1.88 return.

Roche Turkey, a subsidiary of a multinational healthcare company Roche Group, is proud to accept the prestigious ICF Prism award in recognition of their commitment to their employees' personal and professional development.  Roche Turkey coached high potential leaders to become "internal" coaches, then offered another 45 high potential employees, 12 coaching sessions with an internal or an external coach. "What makes our coaching initiative unique is twofold:  The coaching process in Roche Turkey involves the total life of the coachee – it is for both personal and professional development. The process is completely driven by coachees and their development needs," says Berrin Yılmaz, head of HR at Roche Turkey. Roche Turkey has dramatically increased employee engagement from 55% to 66%; expanded its talent pool by 22%; developed its leadership talent and enhanced internal promotions and international assignments. As a result of the coaching initiative, Roche Turkey has been rated as a "high-performing" company rather than being in the "indifferent" zone in terms of engagement. 

In 2009, The Royal Australian Navy shifted their focus. They wanted to move their culture from one of "can do at any cost" to focusing on "balancing the needs of people and task to achieve the mission." To accomplish this goal, they focused on a leadership development program, which offered a three-day workshop that fed into individual and group coaching options. The coaching programs were adopted to accelerate the transition of learning into the workplace and achieved an astounding ROI of 723%. A total of 460 people were coached and the results included improvements in trust between ranks, the effectiveness of communications, and the sense of professionalism held by Navy personnel. "Since introducing the Executive Coaching program we've seen a significant and a positive shift in Navy's leadership culture," said The Director of Navy Leadership and Ethics, Commander Grant Dale. "The recognition of the Prism Award reinforces the importance of coaching to the transference of learning into the workplace and as an essential component of developing and maintaining strong leadership in an organization."

Past winners of the ICF International Prism Award include: Verizon Business, IBM, NASA, the BBC, Genetch, TINE Group, Solaglas Windowcare, North America, SYSCO, MCI and University of Texas at Dallas.

The International Coach Federation is the leading global organization for coaches, with more than 18,000 members and 8,000 credentialed coaches worldwide in more than 100 countries. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification, and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at

Lindsay Bodkin, +1.859.219.3550

This press release was issued through eReleases® Press Release Distribution. For more information, visit

SOURCE International Coach Federation