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Invodo Names John Whitmarsh as Company’s First CFO

Whitmarsh to further strengthen financial and accounting operations for fast-growing business video company

AUSTIN, Texas--(BUSINESS WIRE)-- Invodo, the business video experts, today announced that the company has further strengthened its management team by appointing John Whitmarsh, a corporate financial management veteran, to the newly-created position of Chief Financial Officer.

Whitmarsh has deep experience in technology software, corporate development, growth capital raising, and financial and accounting operations.

Invodo CEO Craig Wax said that the company’s rapid growth and the expansion of the business made it the ideal time to hire a CFO.

“The accelerating demand among retailers, brands and service providers for online video services puts Invodo in a prime position for continued growth. As a result, we need someone who can provide world-class management expertise and lead our financial and accounting operations,” Wax said. “John’s track record and business acumen make him an ideal member of our management team, and we’re happy to have him on board.”

Prior to joining Invodo, Whitmarsh was the CFO of Message One Inc., a software provider of email management and archiving services. He played a key role in helping grow MessageOne’s valuation, which led him to being named a 2009 Best CFO by the Austin Business Journal. MessageOne was acquired by Dell Inc. in February 2008.

Whitmarsh has also held CFO roles at Misys Healthcare Transaction Services (acquired by Allscripts), Digital Motorworks Inc. (which was acquired by Automatic Data Processing Inc.) and Century Payments. Whitmarsh is a CPA and began his career in audit, tax and corporate transactions, most recently with international CPA firm KPMG.

“Invodo has built an incredibly talented team and has already established a strong financial track record, thanks to consistently high growth in its client base and revenue,” Whitmarsh said. “I look forward to adding to that success as Invodo continues to grow.”

About Invodo

Invodo offers the expertise, production capabilities, and technology businesses need to develop and implement a scalable, high-impact video strategy. Invodo’s closed-loop video platform is proven to enlighten customers and influence behavior, leading to higher sales conversion rates, reduced returns and increased site traffic. The Invodo platform improves production workflow, enhances SEO and collects integrated analytics to optimize ongoing video strategy. For more information, please visit

Matter Communications for Invodo
Erik Arvidson, 978-499-9250 x320

Source: Invodo