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Kretschmer® Partners With King Fish Media To Launch

SALEM, Mass., Oct. 9, 2012 /PRNewswire/ -- King Fish Media, a leading provider of marketing solutions, and Kretschmer, the nation's leading brand of wheat germ, today announced the launch of The destination website is filled with original content that highlights new ways to incorporate Wheat Germ into a healthy lifestyle.  With seasonal recipes, articles and nutrition tips from experts like Elizabeth Fassberg, R.D., consumers can learn how to make wheat germ a daily part of their active lives.

Along with the website, the brand launched pages on Facebook, Twitter and Pinterest to connect with consumers. Perhaps most interesting, the brand's Facebook timeline takes consumers back in time beginning in 1936 and moving forward with a fun look at vintage ads, labels and cookbooks for one of America's original superfoods.

"While many 'superfoods' are hard to incorporate into the average diet, wheat germ is is a versatile addition to almost any meal.  Everyone can benefit from sprinkling wheat germ on their favorite foods throughout the day," explained Roy Lubetkin, President & CEO of Sun Country Foods, Inc. maker of Kretschmer Wheat Germ.  "We partnered with King Fish to help us introduce the brand to a new generation of consumers who are interested in health and wellness."

"It's rewarding to work with a classic brand like Kretschmer, because there's a story to tell," said Cam Brown, President of King Fish Media, "and storytelling is a great way to connect with consumers, especially in today's world were technology offers so many platforms to shape and deliver that message."

Wheat germ fans can connect with Kretschmer via social media on Facebook,, Twitter, and Pinterest,  The program will be accompanied by an aggressive PR plan aimed at consumers and handled by 360 Public Relations in Boston working in conjunction with King Fish

Kretschmer Wheat Germ comes in two varieties, Original Toasted and Honey Crunch, and retails for approximately $4.99. Kretschmer Wheat Germ is available for purchase in the cereal aisle at major grocers nationwide.

For more information, or to speak with executives from Kretschmer and King Fish Media, please contact Mark Ballard, 646-391-0453 or

About King Fish Media
King Fish® ( is an award-winning marketing agency with services ranging from digital (websites, social media, mobile apps, email) to custom magazines and direct mail to events (webcasts and live) and marketing analytics. From conception to implementation, King Fish Media helps its clients drive sales and grow revenue by delivering the right content to the right media channels, the right way. Having won numerous awards for integrated marketing, proof of return on investment, content, and design, King Fish has created profitable programs for companies such as Albertsons,, Bank of America, BBVA Compass, IBM, Flat World Knowledge, Keurig, Nuance, Source Media, SUPERVALU, Trend Micro, Verizon, Zappos, and others. The King Fish ThinkTank blog was named one of the leaders in content marketing by Junta42, and its new "Kings of Content" app is now available free on iTunes.

About Sun Country Foods
Headquartered in Norwood, MA, Sun Country Foods is a company dedicated to healthy eating. Sun Country Foods is the proud maker of Kretschmer Wheat Germ, first introduced by the Kretschmer family over 75 years ago. Kretschmer Wheat Germ is available in the cereal aisle of grocery stores throughout the U.S. and Canada.

SOURCE King Fish Media