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Research and Markets: CMI is Expected to Design in Amazon's 7 and 8.9 Kindle Fire tablets in 2H12

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "CMI is expected to design in Amazon's 7 and 8.9 Kindle Fire tablets in 2H12" report to their offering.

It looks like that Amazon intends to adopt G/G type of touch panel for the upcoming 7 and 8.9 Kindle Fire. Also, we believe that Apple has a lower possibility to adopt OGS for future 7.85 iPad mini. This suggests that Amazon and Apple are conservative to adopt OGS for their tablet products this year. In our view, edge strength of OGS remains to be the key concern although it can reduce overall display module thickness. If this is the case, OGS demand outlook appears be lower than expected due to overall market size for Kindle Fire and iPad mini are estimated to be total -20-25M units in 2012.

Isaiah's Key Takeaways from Our Research:

1. Amazon's 7 and 8.9 Kindle Fire products appear to adopt G/G instead of OGS.

2. 7 Kindle Fire is projected to build total around 10-12M units by the end of 2012.

3. 8.9 Kindle Fire is forecasted to build 1-1.2M units per month in 4Q12.

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Research and Markets
Laura Wood, Senior Manager.
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Sector: Computing and Technology

Source: Research and Markets