Press Releases

Sun Country Foods Selects 360PR For Kretschmer Wheat Germ Brand Reinvigoration Campaign

BOSTON, Oct. 9, 2012 /PRNewswire/ -- A decades old brand is about to make news again, as Sun Country Foods prepares to roll out a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers.  360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand.  Kretschmer, an iconic brand founded over 75 years ago, is the largest brand of wheat germ in the U.S.

"The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media," said Sun Country Foods President and CEO Roy Lubetkin.

360PR will help launch Kretschmer on Facebook this month, offering fans great recipes featuring wheat germ and ideas for healthy lifestyles centered on simple nutritional additions.  The page can be found at Facebook/MyWheatGerm.

"Wheat germ is one of the true, original superfoods and Kretschmer is well-positioned to broaden its appeal," said 360PR Senior Vice President Victoria Renwick, who leads the agency's Healthy Living practice.  "We're excited to tell the Kretschmer story to the full range of consumers who can reap the nutritional benefits of wheat germ – pregnant women, athletes, seniors and anyone looking to manage their weight and eat more healthfully."

The Kretschmer campaign leverages 360PR's expertise in promoting brands, products and services that help today's consumers lead healthier, active lives.  360PR has long-running relationships with Stonyfield, Nasoya and Peapod by Stop & Shop, among other clients in its Healthy Living practice.  The work on behalf of Kretschmer also extends 360PR's work for Greenwich, CT-based Brynwood Partners VI L.P., which owns Sun Country Foods.  Earlier this year, 360PR began working with another Brynwood portfolio company, High Ridge Brands, on High Ridge Brands' re-launch of the VO5 hair care brand.

The Kretschmer campaign is a fully integrated campaign.  360PR is working with King Fish Media, Salem, Mass., which is leading content and web site development, among other aspects of the campaign.

About 360PR
Recently named Boutique PR Agency of the Year and a Best Agency to Work by The Holmes Report, and a finalist for 2012 PRWeek Boutique Agency of the Year, 360 Public Relations creates integrated campaigns that build audience, engagement and advocacy. Every day agency staff are immersed in the communities online and off that reach parents, foodies, green consumers, gamers, techies and more. The agency's practice areas include Entertainment & Electronics, Healthy Living, @Home, Parenting and 360PR Social.  For more, visit and join us on Facebook and Twitter.

About Sun Country Foods
Headquartered in Norwood, MA, Sun Country Foods is a company dedicated to healthy eating. Sun Country Foods is the proud maker of Kretschmer Wheat Germ, first introduced by the Kretschmer family over 75 years ago. Kretschmer Wheat Germ is available in the cereal aisle of grocery stores throughout the U.S. and Canada.

SOURCE 360 Public Relations