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Walmart's James Cordero Added to Opening Panel at Digital Place-Based Advertising Association's 5th Annual Digital Media Summit in New York on October 16

Joins Execs from Oppenheimer Funds, CMO Club, AdElevate and Energizer Personal Care on Session Moderated by David Verklin

NEW YORK, Oct. 9, 2012 /PRNewswire-USNewswire/ -- The Digital Place-based Advertising Association (DPAA) announced today that James Cordero, senior director of marketing at Walmart, will join the opening panel at the association's annual Digital Media Summit at the New York Hilton on Tuesday, Oct. 16.

The Digital Media Summit will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. Registration is now open for the day-long event, with attendance expected to increase by 25% over last year to a record of more than 500 registrants. Registration details can be found at

Cordero, former senior global director at The Dannon Co., joins a group of distinguished marketers on the Digital Media Summit's opening panel, "Digital Place-based Media – The Brand Marketer's Perspective." Other participants are Kirti Srikant, assistant vice president/director of brand marketing & advertising, Oppenheimer Funds; Pete Krainik, founder and CEO, The CMO Club; Steve Palmisano, founder AdElevate (formerly senior vice president, marketing services, Pfizer Consumer Healthcare); and Ben Pagel, assistant brand manager, Energizer Personal Care. The session will be moderated by David Verklin, partner, VSV Partners and former CEO of Hal Riney, Carat and Canoe Ventures. The marketers will speak candidly about why they use DPb media, the barriers to greater usage and how agencies, networks and other stakeholders can help overcome some of these barriers to deliver a more useful and impactful tool for their brands.

Other brands taking part in the day's program are Jack in the Box, Oppenheimer Funds, Hallmark and Fosters. 

Bob Liodice, president and CEO, Association of National Advertisers, will present opening remarks, and Alan Schulman, chief creative officer, SapientNitro, will deliver a keynote address.

The event also will delve into key issues and the latest advancements in the research arena, as well as case studies on engaging consumers through technology.

About DPAA

Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks and the advertising community that is actively engaged in planning, buying and evaluating the effectiveness of the medium. On behalf of its members, DPAA seeks to foster ongoing collaboration between agencies and digital place-based advertising networks; provide standards, best practices and industry-wide research; and promote the effectiveness of digital place-based advertising. For more information please visit Twitter: @DPAAds


Mark Braff / Braff Communications LLC / 201-612-0707 / mbraff@braffcommunications,.com

SOURCE Digital Place-based Advertising Association (DPAA)