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Aerospike’s State-of-the-Art Database Now Supports Tapad’s Breakthrough, Cross-Platform Advertising Technologies

Aerospike’s NoSQL database and key-value store delivers predictable, sub-millisecond query response times

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Tapad, the largest provider of groundbreaking, cross-platform advertising technologies, now employs Aerospike’s real-time NoSQL database and key-value store to reliably manage the company’s massive quantities of data.

Offering a first-of-its kind ad tech solution, Tapad handles some 150 billion ad impressions each month and delivers targeted advertising campaigns to consumers across multiple devices, including nearly 2 billion smartphones, tablets, PCs and smart TVs. Aerospike’s powerful decision engine delivers millisecond query response times for Tapad campaigns, enabling them to meet a narrow, 25-millisecond window for responding to online opportunities with 100% uptime, even during system upgrades.

Key benefits of the Aerospike database and key-value store include:

  • Predictably processes queries within sub-milliseconds 95% to 99% of the time, even while handling 50,000 queries per second, per server.
  • Provides automatic rebalancing and fault-tolerance, ensuring that there is no degradation to performance even during upgrades and hardware backups and restores.
  • Minimizes IT overhead via flash-optimization and cost-effective use of industry-standard hardware.

“Our business demands real-time, predictable, consistent performance,” said Tapad Co-founder and CTO, Dag Liodden. “The predictability of Aerospike is what makes the difference. With Aerospike, there are no surprises, and in our business, that's a crucial metric.”

“Tapad is a major force in enabling advertisers to reach consumers across devices,” said Aerospike Founder and CTO Brian Bulkowski. “We are thrilled that Tapad has chosen to work with Aerospike, and we’ve already seen terrific success enabled by predictable, sub-millisecond performance.”

A case study of Aerospike’s performance for Tapad is available upon request.

About Tapad

Tapad Inc. is the undisputed leader in cross-platform ad technology. The company’s groundbreaking technologies address the new and ever-evolving reality of media consumption on smart-phones, tablets and home computers. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. Tapad has built the most robust, real-time cross-platform audience buying technology available. Tapad is backed by major venture firms and “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade” (TechCrunch). Tapad is based in New York. For more information, visit

About Aerospike

Aerospike, Inc. offers the only real-time NoSQL database and key-value store that delivers predictable high performance for mission-critical, Web-scale applications. Aerospike’s flash-optimized, shared-nothing architecture scales linearly, consistently processing over 200k transactions per second per node with sub-millisecond latency. With automatic fail-over, replication, and cross data center synchronization, the Aerospike database reliably stores billions of objects and terabytes of data—while providing almost 100% uptime and a 10x improvement in TCO over other NoSQL databases. Customers accelerating their business with Aerospike include adMarketplace, eXelate, Sony’s So-net, and The Trade Desk. For more information, visit

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Kinetic.PR for Aerospike
Blake Ross, +1 617-688-1635

Source: Aerospike, Inc.