DALLAS--(BUSINESS WIRE)-- Targetbase, a leading U.S.-based direct marketing agency known for its expertise in understanding consumer data, translating that data into intelligence, and using it to produce effective communications with measurable results, today announced that Billy Sewell has joined the agency as Chief Operating Officer.
Sewell joins Targetbase to lead and integrate overall operations, including Technology, Analytics, and Communications.
According to Targetbase Chief Executive Officer Mark Wright, “The complexity of our business has increased exponentially over the past five years. The demand for executional excellence is higher than ever before. The digital age has made seamless integration between our core competencies a cost of entry. I felt in order to maintain our leadership position in cross-competency integration and collaboration, I needed to strengthen our team at the leadership level.”
Prior to joining Targetbase, Sewell helmed a consulting practice where he delivered hands-on, high-leverage, results-focused consultation and implementation services to C-level and board personnel for leading marketing service providers. He spent eight years at Epsilon in various roles, the most recent being Executive Vice President, Commercial Services. Sewell began his career in business consulting for Arthur Andersen and other consulting firms.
“Targetbase is known for its ability to pair intelligence with speed on behalf of clients. It is my goal to do everything possible to further optimize and enhance that process. I’m excited to be part of such a dynamic and vibrant organization, and I look forward to playing a key role in its future growth,” remarked Sewell.
Targetbase is a full-service consumer engagement agency that offers clients the unique opportunity to realize the maximum value of consumers. Working with clients at leading companies, Targetbase creates solutions that identify not only where to invest marketing dollars but which channels are best used to engage and motivate consumers to take action. Targetbase has proven expertise in database management and analysis, business intelligence, insight-driven communications, and complete campaign design and deployment. World-class creative and communications development combined with industry-leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.
Targetbase was cited as a leader by Forrester Research, Inc. in its January 12, 2011, Forrester Wave report, “The Forrester Wave™: US Database Marketing Service Providers, Q1 2011.” Among the vendors evaluated, Targetbase received the highest overall ratings in three categories related to its current service offering: analytics, execution and fulfillment, and services and support. In addition, Targetbase received the second-highest rating for its customer feedback, and was among the top-rated firms in terms of management team.
Targetbase is a leading customer intelligence and engagement agency. As a data-driven marketing agency, Targetbase’s foundation and expertise lies in its ability to understand and leverage data from across all of the channels where today’s consumers engage to grow more profitable customer relationships for clients. For more information, visit www.targetbase.com. Targetbase is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Julia Thuman, 972-506-3858