FutureM Invites All to Opening Night Festivities

YouTube Star, Shira Lazar, to Present Live at 7:00pm

BOSTON--(BUSINESS WIRE)-- Today, the Massachusetts Innovation & Technology Exchange (MITX) announced the details of their Opening Night festivities for FutureM, a week-long marketing event in Boston, inviting all attendees to join them on Monday October 22^nd at Space 57 at the Revere Hotel for the kick-off event.

“The Opening Night party is going to kick-off our week of What’s Next for Marketing innovation,” notes Debi Kleiman, President of MITX. “The night will be a celebration of our awesome community, a get-together of the industry’s best and brightest from around the country. How better to launch a great week than a great party!?”

In addition to digital adventures focused on photos, music, food and drinks provided by the evening’s sponsors (BlueTrain Mobile, Celtra, Compete, Miller Systems, Percussion, RadioBDC and Sullivan & Worcester). Shira Lazar, host and executive producer of the Emmy-nominated show, “What’s Trending with Shira Lazar” - will kick-off the evening with a fast paced presentation. Named one of Fast Company's 2011 Most Influential Women in Technology, Lazar has been the face of the biggest live-streams on the web including The Oscars, The Grammys, and Macy's Fashion's Night Out.

Shira, along with her partner, Damon Berger, CEO of What’s Trending, will discuss internet culture and digital trends. Using their favorite Top 5 lists from the show, they will reveal the secrets to modern marketing via the best online video examples of entertainment, branding, and content marketing.

The evening of Monday October 22 will include:

• 6:00pm – 7:00pm – Networking Reception- Open Bar & Passed H’ors D’oeuvres
• 7:00pm – 7:30pm – What’s Trending presentation- Shira Lazar
• 7:30pm – 9:00pm – Music Party by RadioBDC

Participants can purchase a pass to the week’s events at FutureM.org. FutureM is presented, in part, by presenting sponsor, Google and visionary sponsors, Constant Contact and Mullen.

About MITX

Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA. Find us on Facebook, Twitter @FutureMBoston and #FutureM and at FutureM.org.