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Intermix Enhances eCommerce Experience with Shopatron

SAN LUIS OBISPO, Cali., Oct. 10, 2012 /PRNewswire/ -- Intermix, the leading multi-brand women's specialty retailer, is now using Shopatron's order management solution to integrate its retail locations into the company's eCommerce sales strategy. Using Shopatron's distributed order management system, Intermix can now fulfill online orders with available inventory from either a distribution center or a retail store.


Upon receiving a web order, Intermix assigns the orders to a location based on available inventory, proximity to the consumer, and other inventory turn logic. Sourcing the order closer to the customer optimizes the shipment for both the company and the customer, providing shorter shipping times.

"We chose Shopatron as our eCommerce solution because it easily integrated with our online store and helped us streamline order processing," said Jeremy Levine, Intermix's VP of eCommerce. "With Shopatron's in-store interface, our sales associates are led step-by-step through the process of picking, packing and sending out an online order, making them more efficient and accurate. It also allows customers to choose the most convenient method for returning items; they can walk into any of our stores or ship it back to our distribution center."

"Intermix ships an order from a store or from their distribution center based on what is most profitable for the company, not what is easiest to accomplish," said Brian Clausen, SVP of Sales and Account Management at Shopatron. "They needed an exceptionally flexible order management solution to support this, and Shopatron fit the bill."

Shopatron's full-service order management solution, called Shopatron Retailer, also provides Intermix with payment processing, consumer support, complete fraud protection and management of returns.

To learn more about Shopatron's eCommerce solution for multi-channel retailers, visit, or call 866-625-5050.

Established in 1993, INTERMIX is a multi-brand fashion retailer with a compelling and unique point of view. Its 30 boutiques across the United States and Canada and eCommerce site offer a curated mix of on-trend, irresistible pieces, celebrating each customer's personal sense of style with an intimate, individualized approach.  The well-edited assortment focuses on the most exciting fashion trends and the finest mix of emerging and established designers.  

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with over 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.

SOURCE Shopatron