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planetRE Launches New Agent Lead Generation and Social Media Marketing Platform

SAN JOSE, Calif., Oct. 10, 2012 /PRNewswire/ -- planetRE, the nation's leading technology cloud vendor for online real estate, announced a new generation of Socialite Real Estate Marketing Platform for agents and brokers. It comprises of high end agent branded IDX websites with advanced property search, market statistics, community information, neighborhood mashups, integrated lead capture, routing with redundancy removal, property alerts and new patent pending technologies like Social Scrubbing™, Campaigns, Open House, Social Chats, and Social Feeds™ with Predictive Analytics.

Social Scrubbing does automatic social profiling on incoming leads saving days of manual work. Social Campaigns allows creation and running of branded social campaigns with property flyers, e- cards etc. Social Chats allow agents to communicate with leads instantly on Facebook® and save each conversation. Agents can plan events like Open houses with RSVP on social media. Social Feeds shows latest activity for each lead from multiple social channels like Facebook®, Twitter® and LinkedIn®, all time interleaved on the agent dashboard. New algorithms in Predictive Analytics uses structured transaction data and unstructured chat logs to predict clients for closure.

"No other vendor in the market comes close to richness of Socialite features," says Subrao Shenoy, CEO of planetRE. "We are proud to offer these innovations to hard working sales professionals who seek to get high quality business and close deals with predictions. Marketing is the science of what people want, but until recently it has been a science of imprecision. Instead of looking at consumers as demographic blots, the Socialite platform applies analytic rigor to see consumers as they are - as individuals and define new standards in customer relationship management."

"We run a small but highly productive real estate business in the high tech Seattle market," said Daniel Renne, Owner of Flux Real Estate. "planetRE Socialite provides leading edge tools to manage high agent productivity with quality collaboration and communication with consumers."

"We need a tightly integrated system with websites, lead management, CRM and transaction management," said Johnny Reeves, Owner of Prudential Southern Realty. "planetRE provides that solution with Socialite and Compliance integration and Single Sign On. We have been very happy with the quality of their support and turnaround for new features."

About planetRE
TrSoft (d.b.a. planetRE) is a privately held, leading cloud vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA; its primary mission is to provide cutting edge products and services to the global real estate industry in areas of CRM, Transaction and Financial Management. More information about planetRE Socialite can be found on

planetRE, planetRE Socialite are trademarks. All other registered trademarks are the property of their respective holders.

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