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Research and Markets: Baidu - 2012 Company Profile of One of The Leading Chinese Internet Companies

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Profile of Baidu" company profile to their offering.

Baidu is a Chinese-language search engine that enables users to find websites, audio, video and image files based on key word search terms. The company offers a variety of other online community services including blogging, instant messaging, a collaborative encyclopaedia, mobile search and more. Listed on NASDAQ, it is one of the most prominent Chinese Internet companies. As Google is in North America, it is relevant to business media companies active in China as is absorbing large segments of advertising spend which would once have naturally been directed towards speciality publishers and B2B online platforms. So, maintaining a solid understanding of what the company is doing is vital to any business competing for B2B marketing spend in the Chinese market.

According to market research firm, Analysys International, in the fourth quarter of 2011, Baidu was the market leading search engine in China with a 78% market share. Google was a distant second with 17%. As of 13th March 2012, placed fifth on's Global Top 500, a list which ranks websites based on user traffic and ranks Baidu number one within China.

Beijing-based Baidu was founded in 2000 and had 10,887 employees at the end of 2010. The company listed on NASDAQ in August 2005. Revenues in 2011 were US$2.3 billion (RMB 15 billion) - that represents a huge year-on-year increase of 83%. Net income attributable to the company in the year also jumped impressively reaching 88% or US$1.1 billion (RMB 6.6 billion). Diluted earnings per share in the period were RMB 18.99 (US$3.02). The company's market capitalization is approximately US$48 billion.

Topics Covered:

Company Background

Company History - Key Milestones

Recent Developments In Corporate Strategy

Key Products And Markets

Major Competitors

Financial Data (As Of 13 March 2012)

Future Developments

Senior Management

Contact Information

Figure 1: Stock Price Performance Of Baidu, Nasdaq Index And Bsg B2B Media Index In The Past 12 Months

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Company Reports

Source: Research and Markets