Press Releases

Research and Markets: The Significance of Apple iPhone 5 Launch and Its Impact on Global Smartphone Market

DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "The Significance of Apple iPhone 5 Launch and Its Impact on Global Smartphone Market" report to their offering.

Since Apple launched its first iPhone in 2007, global 3G mobile developments have been speeding up, leading to a revolution in the human machine interface across a wide range of devices. Five years later, Apple outperforms Nokia, Motorola, and RIM and gains its dominance. Other than rewriting the history of the mobile phone industry, Apple's influence also has spilled over to the PC market. This report examines the impact of the iPhone 5 launch on the global Smartphone market and provides an insight into product, pricing and regional market development strategies of Apple for the iPhone.

List of Topics

- Background introduction of the iPhone 5 launch, with key factors leading to its success included

- Touching on Apple's product, pricing and regional development strategies, notably the Chinese market

Key Topics Covered:

1. iPhone 5 Arrival Breaking Sales Records

2. Discounted iPhone 4 to See Only Modest Sales Growth

3. Rival Phones to Face Fierce Competition from the iPhone 5 Beginning in 2H 2012

4. Chinese Market Demand to Bolster iPhone Sales Growth

List of Figures

Companies Mentioned

- Apple

- China Mobile


- LG

- Motorola

- Nokia

- Qualcomm


- Samsung

- Sony Mobile

- Verizon

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Handsets and Mobile Devices

Source: Research and Markets