Press Releases

September book release: Brewing Change, Behind the Bean at Green Mountain Coffee Roasters

Written by Rick Peyser and Bill Mares, with foreword by Bob Stiller

Authors’ and publisher donations benefit Food 4 Farmers

SHELBURNE, Vt.--(BUSINESS WIRE)-- Rick Peyser, Green Mountain Coffee Roasters’ (GMCR) Director of Social Advocacy and Community Outreach, was swayed by running partner and co-author Bill Mares to tell the story of Peyser’s personal journey and quiet crusade to help change the world of coffee.

One hundred percent of the authors' earnings and 10 percent of the publisher's net profits from the sale of the book "Brewing Change, Behind the Bean at Green Mountain Coffee Roasters" will benefit the non-profit organization Food 4 Farmers.(Photo: Business Wire)

Their book, Brewing Change, Behind the Bean at Green Mountain Coffee Roasters, published by Wind Ridge Publishing, is the inspiring result of those frequent runs and steady conversations. Brewing Change chronicles Peyser’s 24-year career with an insider’s view of GMCR, one of the largest specialty coffee companies and purchasers of certified Fair Trade coffee in the world. Brewing Change is part travelogue, part social commentary, and part motivating business model for building corporate social responsibility.

According to praise from colleagues, Peyser is an “unassuming hero” who has built consensus among his peers and shaped the social conscience of an entire industry— successfully connecting business enterprise, ecological sustainability, and social justice. Armed with his integrity, soft-spoken, steadfast commitment, Peyser has helped move the needle on rural poverty for coffee-farming families around the world.

Bill Fishbein of The Coffee Trust and founder of Coffee Kids commented, “Each and every person has the capacity to make a positive impact on the world. Rick Peyser is living proof that if the world is to change, it will be changed by ordinary people doing extraordinary things.”

Nell Newman, co-founder of Newman’s Own Organics, said, “Rick is a remarkable gentle and selfless man. I’ve learned more from him about the social and environmental impact of organic Fair Trade coffee than from anyone else. I highly recommend Brewing Change.”

One hundred percent of the authors’ earnings and 10 percent of Wind Ridge Publishing’s net profits from the sale of Brewing Change benefits Food 4 Farmers, the non-profit organization co-founded by Peyser, Janice Nadworny, and Marcela Pino to help rural coffee-farming families find lasting solutions to seasonal hunger.

Brewing Change is available through bookstores and through University Press of New England, For more information visit or contact Wind Ridge Publishing, 802-985-3091, ext. 17.

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