Wires

Toys R Us to open toy departments in 24 Macy's stores

By Dhanya Skariachan

Oct 10 (Reuters) - Toys R Us Inc said it will opentoy departments in 24 Macy's Inc stores this holidayseason as the world's largest specialty toy retailer looks toreach more shoppers in the biggest selling season of the year.

The toy departments, which will be open roughly from Oct. 15to Jan. 15 next year, will be in Macy's stores in key U.S.markets including California, Florida, Illinois, New Jersey andNew York.

This pop-up toy shop concept could be expanded in thefuture, the companies said on Wednesday.

The stakes are high for Toys R Us as it has yet to returnto being a public company after filing for an initial publicoffering in May 2010. Traditionally, retailers earn more than athird of their annual sales in the holiday season.

The Toys R Us toy departments in Macy's will operate on aleased basis and will be about 1,500 square feet in size onaverage. They will feature products including some playthingson the 2012 Toys R Us "Holiday Hot Toy" list and perennialfavorites such as dolls, action figures and puzzles.

(Reporting By Dhanya Skariachan; Editing by Gerald E.McCormick)

((dhanya.skariachan@thomsonreuters.com)(+1 646 2236191)(Reuters Messaging: Follow me on Twitter: @DhanyaTweets))

Keywords: MACYS TOYSRUS/HOLIDAYS