Wires

UPDATE 1-Amazon gets US FCC's OK to sell Kindle Fire 4G tablets

(Adds more details and background)

By Alistair Barr

SAN FRANCISCO, Oct 10 (Reuters) - Amazon.com Increceived approval from the U.S. Federal CommunicationsCommission to sell its high-end Kindle Fire 4G tablets, acompany spokeswoman said on Wednesday.

Amazon unveiled the new tablets last month, but the deviceshad not secured FCC clearance. The company had to putdisclaimers on Web pages and emails promoting the products..

FCC approval is required for wireless communications devicesto assure that they operate safely and do not improperlyinterfere with other signals.

The new gadgets are important for Amazon as the world'slargest retailer tries to compete with Apple Inc for aslice of the booming tablet market.

Amazon brought out a cheap 7 inch Kindle Fire last year, butthe new versions come in larger sizes and the most expensivemodels sport 4G LTE wireless connectivity.

Last month, attorneys and analysts familiar with FCCcompliance procedures said the FCC was unlikely to reject theAmazon devices out of hand, or prolong the approval process pastits shipping date.

But they said it was unusual for a company to announce majornew products without first getting the sign-off from the agency.

Amazon is accepting pre-orders now and plans to ship the 4Gdevices on Nov. 20. A company spokeswoman said last month thatAmazon expected to receive FCC approval before Nov. 20.

(Reporting by Alistair Barr; Editing by Gary Hill and AndreGrenon)

((alistair.barr@thomsonreuters.com)(+1 415 677 2544)(ReutersMessaging:)(Reuters Messaging:alistair.barr.thomsonreuters.com@reuters.net)(follow my tweets@rtrswalibarr))

Keywords: AMAZON FCC/