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UPDATE 2-ASOS gets its woman as Bostock joins as senior exec

* Bostock to join as exec director, product and trading inJan

* Appointment ends year-long pursuit by ASOS * Product director Robert Bready resigns from firm

(Adds detail, CEO, Bostock quote, analyst comment, shares)

By James Davey

LONDON, Oct 10 (Reuters) - A year-long courting by Britishonline fashion retailer ASOS of Kate Bostock, a formertop executive at Marks & Spencer , has paid off after sheagreed to join the company to help steer its rapid growth.

ASOS said on Wednesday Bostock, 55, who had been linked witha position at the company since last November, would join itsboard in January as executive director, product and trading,reporting to Chief Executive Nick Robertson.

"ASOS is a phenomenon and I'm in awe of the story ... thepotential for ASOS globally is huge," Bostock said.

As head of general merchandise at M&S, Britain's biggestclothing retailer, Bostock was one of the most powerful women inthe stores sector, drawing a near 1 million pounds ($1.6million) annual salary.

ASOS declined to comment on the remuneration package shewill receive in her new post.

Her departure from M&S was announced in July when the groupreported its biggest quarterly sales drop for three and a halfyears, but she did not officially leave until Oct. 1.

She brings to ASOS a wealth of experience in fashion andretail, having worked for Next , Britain's No. 2 clothingretailer, and then George at Asda, a subsidiary of the world'slargest retailer, Wal-Mart , before joining M&S in 2004.

ASOS, which targets young women looking to emulate thedesigner looks of celebrities like Alexa Chung, TulisaContostavlos and Kate Moss, has been expanding overseas as itshome market starts to mature.

In its fourth quarter, 65 percent of sales were madeoverseas.

NEXT PHASE

Robertson said the appointment would assist the group as itputs in place the structures needed to manage the next phase ofits growth.

Launched in 2000 and floated on the AIM market a year later,ASOS is one of the biggest success stories of British retailingin recent times. It is targeting 1 billion pounds of annualsales by 2015.

Sanjay Vidyarthi, analyst at Espirito Santo Investment Bank,said he expected Bostock's appointment to be welcomed by themarket.

"It will be interesting to see how the fit works, given thevery different culture and customer demographic at ASOS comparedwith the companies at which Bostock has previously worked,"Vidyarthi said.

ASOS said current product director Robert Bready hadresigned "to pursue fresh challenges" after seven years at thefirm. He sold 2.6 million pounds of ASOS shares in July.

Last week, ASOS said Brian McBride, a former managingdirector of Amazon in the UK, would succeed Waheed Allias chairman from Nov. 1.

Last month the firm said it would meet yearly profitforecasts after maintaining a heady rate of sales growth in itsfourth quarter, buoyed by strong trading in the United Statesand Australia.

Shares in ASOS - which have risen 57 percent over the lastyear, hitting a 12-month high of 2,359 last month - were down0.3 percent at 2,276p by 0825 GMT, valuing the business at about1.85 billion pounds.($1 = 0.6251 British pounds)

(Editing by Neil Maidment and David Holmes)

((james.davey@thomsonreuters.com)(+44 20 7542 7674)(ReutersMessaging: james.davey.thomsonreuters.com@reuters.net))

Keywords: ASOS BOSTOCK/