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1st Alliance of Orlando Merges into Digital Insurance


Firm Merges into Digital Benefit Advisors’ Orlando Office; Bolsters Digital’s Presence in Central Florida Market

ATLANTA--(BUSINESS WIRE)-- 1st Alliance of Orlando, Fla., has merged into the local office of Digital Benefit Advisors (DBA), a division of Digital Insurance ( Digital is the nation's largest and most technologically advanced employee benefits-only agency. 1st Alliance Founder Fred Rice joins the established team, providing enhanced services to his clients.

“Uniting 1st Alliance with our established DBA office bolsters our presence in the central Florida market,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. “Fred is a great addition to our team, while our company helps expand service to his customers.”

DBA combines the commitment of experienced, local market advisors with the sophisticated technology and innovative resources of a respected national company. Employers receive access to a broader variety of carriers, dynamic tools, proprietary products and the ability to effectively navigate the complexities of health care reform. One significant advantage includes direct policy holder access to a Customer Advocate Center, where knowledgeable and licensed Digital representatives answer benefits and policy questions, enabling employers to free-up overworked HR departments.

“Health care reform is changing the broker environment,” explains Rice. “By aligning with DBA, I’m able to access resources that help me take better care of my clients and differentiate my services from the competition.”

1st Alliance was founded in 2007 and served a variety of small to medium-sized businesses. The firm specialized in offering an alternate, less expensive solution to companies that were outsourcing benefits to costly PEOs (Professional Employer Organizations).

About Digital Insurance

Digital Insurance (, the nation's largest employee benefits-only agency, delivers unmatched capabilities and a progressive approach to a marketplace demanding evolution. An unparalleled technology platform transforms the benefits experience, amplifies operational efficiencies and enriches communications to simplify the health care journey. The company's scale, leadership and resources create distinct opportunities for industry innovation. With an adaptive culture that embraces change, the privately held firm is positioned for enduring success.

For Digital Insurance Inc.
Wetherhead Communications
Debra Patterson, 404-843-8786

Source: Digital Insurance