Press Releases

Badgeville Surpasses 200 Customers and Celebrates Second Anniversary


REDWOOD CITY, Calif., Oct. 11, 2012 /PRNewswire/ -- Badgeville, the #1 gamification and behavior management platform, today announced that just two years after the company's launch it has signed its 200th customer, adding industry leaders Citrix Systems, DocuSign, Autodesk,,, EMC, and more to its global client base. The company's recent client wins and product launches cement its position as the #1 Platform serving the diverse gamification industry, which, according to M2 Research, is expected to reach $2.8B by 2016.

Launched at TechCrunch Disrupt in Q4 2010, Badgeville has grown into not only the leading gamification platform in the world, but also one of the fastest-growing SaaS companies in Silicon Valley. The company has raised a total of $40M, including a $25M Series C led by InterWest Partners announced in May of 2012. Badgeville also recently expanded its global offices to EMEA to support customers in over 20 countries worldwide.

"We are proud to have reached 200 customers within two years of business, which is not only a major milestone for a SaaS company, but a testament to the industry's need to create more engaging user experiences in our Cloud-connected personal and professional lives," said Kris Duggan, CEO, Badgeville. "We are dedicated to ending the era of boring software and delivering the success of our customers as we continue to scale exponentially into 2013 and beyond."

Featured New Customer Testimonials:

"In an era of consumerization and self-service, businesses who don't reinvent the way they engage with key stakeholders will fail. It's that simple. We've been extremely impressed with Badgeville's innovative use of game mechanics, behavioral psychology, and business analytics to drive engagement with everyone from prospects, customers and product designers, to partners and employees. Driving this engagement is a strategic priority for us at Citrix, and we're excited to have Badgeville as a partner in that journey." - Wes Wasson, SVP of Strategy and CMO, Citrix Systems

"Badgeville's Social Mechanics helped us increase comments within our Q&A community by 52 percent, and increase answers to questions by 23 percent. The company offers a unique blend of game mechanics and social mechanics for industry leaders that really work. We've seen as much as 60 percent increases in user engagement across key areas of our site since integrating Badgeville's Behavior Platform." - Jason Rupp, Senior Director, Product Management,

" is committed to connecting diners with restaurants by offering more than 45,000 restaurant deals nationwide. Offering a modern loyalty program to our customers is at the top of our priority list. We believe that Badgeville's Behavior Platform will enable us to identify customers who are engaging with our online experiences, helping us learn more about our audience and reward loyal customers who repeatedly engage with our website and mobile applications." - Christopher Krohn, CMO,

Badgeville's growth in just two years makes the startup one of the fastest-growing SaaS companies in history.

Growth from September 2010 - September 2012

  • From a handful of customers at launch, to 200 world-class clients in 20 countries
  • Badgeville is the most widely deployed gamification platform in the industry
  • Touches tens of millions of users per month
  • Triple-digit revenue growth forecasted for 2013
  • 3x employee growth planned in 2013
  • Winner of prestigious industry awards and recognition lists, including Forbes Most Promising New Company, Gartner Social CRM Cool Vendor, Most Influential Company in Gamification Industry at the GSummit, American Business Stevie Award and CRM Rising Star, among others
  • Industry's largest suite of "Cloud Connectors" and applications, including, Jive, Drupal, Bazaarvoice, Microsoft SharePoint, Yammer, and IBM Connections
  • The only holistic Behavior Platform in the industry, including game mechanics, reputation mechanics, and social mechanics to connect websites, mobile apps and enterprise applications

Badgeville also today is announcing that it will move this quarter to a 22,000-square-foot space in Pacific Shores Center, Redwood City, Calif., from its 6,000-square-foot office in Menlo Park, Calif., to provide space to more than triple its team in the next year to support customer demand for both customer and employee-facing program across human resources, marketing, product, training, sales, and services.

Join Badgeville at Engage New York

Badgeville and global thought leaders in gamification for business will join together on October 17 in New York City for an exclusive, half-day event. Speakers include senior executives from Samsung, Bell Media, EMC, CA Technologies and TIBCO Loyalty Lab. Spaces are limited, request your invitation now at

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Autodesk, Bell Media, NBC, Universal Music, Recylebank, VMware, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit

SOURCE Badgeville