Press Releases and Change The View Project to Double Donation Efforts During World Sight Day Event on October 11th-15th


Global Initiative Helps Hundreds of Millions of Lives Around the World

VANCOUVER, Canada--(BUSINESS WIRE)--, the planet’s biggest online eyewear company, announces plans to double donation efforts through its Change The View Project and World Sight Day event running October 11-15, 2012. For every pair of eyeglasses purchased, will give Sight, Health or Protection by providing eyeglasses, sunglasses and/or vitamins for children in need.

“There are an estimated 1 billion people without access to glasses in the world today, which is an absolutely staggering number,” says CEO, Roger Hardy. “As an industry leader, it’s our responsibility to help raise awareness for healthy vision and lead by example by providing help to those who are unable to help themselves.”’s Change The View Project helps provide eyeglasses, sunglasses and/or vitamins to those in need to help treat or prevent vision correction issues. For every pair of eyeglasses purchased, gives Sight, Health or Protection. World Sight Day is an annual day of awareness by the World Health Organization to focus global attention on blindness, visual impairment and rehabilitation of the visually impaired. To date, has helped over 340,000 people—but it’s just a start.

Aaron Magness, VP Marketing for notes, “While some others may provide glasses that are eventually sold in developing regions, we take a more holistic approach; We provide support to both developing nations as well as to local communities. Our FREE care also covers three vision areas–Sight, Health, and Protection.”

For more information on Change the View and’s World Sight Day event, visit’s Change The View Project

About ( is the planet’s biggest online eyewear company. Coastal empowers customers to easily browse, try on and buy eyewear—saving time, money and sanity. At Coastal, we believe you will be so blown away by the Coastal experience and become a customer for life that your first pair of glasses is free. With every pair purchased, Coastal donates a pair to someone in need through its Change the View project. Founded in 2000, Coastal designs, produces and distributes the largest selection of eyeglasses and contact lenses on the Internet, including a unique combination of designer eyeglasses, contact lenses, sunglasses, and vision care accessories. Coastal services customers in more than 150 countries through the Coastal Contacts, Inc. family of websites including:,,,,,,,, and

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