New social plug-ins for Facebook Check-In, Facebook Open Graph and Google+ aim to create connected consumer experiences across sites and social networks
BURLINGTON, Mass.--(BUSINESS WIRE)-- Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced the availability of new social plug-ins from Demandware Labs to simplify and accelerate the integration of a retailer’s ecommerce site with Facebook and Google+. Through these social integrations with the Demandware Commerce platform, retailers can create a more interactive and personalized shopping experience for consumers, while retaining complete control over their brand representation in consumers’ social media activity.
The new plug-ins allow retailers to more quickly and easily leverage the capabilities of Facebook Open Graph, Facebook Check-In and the Google +1 Button as part of their social commerce strategy. The benefits of each include:
These new social plug-ins, along with the already-established Pinterest, Wordpress and Facebook Shop integrations, provide Demandware clients with further openness and innovation on top of the Demandware Commerce platform.
“Facebook and Google+ are becoming ever more important components of a retailer’s social commerce strategy, but many are still trying to figure out how to best leverage and tap into its millions of members,” said Jamus Driscoll, senior VP of marketing for Demandware. “These innovations from Demandware Labs provide our clients with easy access to the tools that will help them reach consumers on their social networks, creating a foundation for ongoing social commerce growth.”
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About Demandware Labs
Demandware Labs was established to focus on the frontier of digital commerce, as new consumer experiences are shaped by the advancements in technology. The prototype applications developed in Demandware Labs are available to Demandware clients and partners for testing and implementation, and may eventually be added to Demandware’s roadmap. For more information about Demandware Labs, visit labs.demandware.com.
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email email@example.com.
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Christine Major, 603-743-4534
Corporate Communications Manager
Source: Demandware, Inc.