CHICAGO, Oct. 11, 2012 /PRNewswire/ -- Consumer interest in flavored vodka is expanding, evidenced by the 23.3 percent gain that catapulted the segment to account for more than one-quarter of total U.S. vodka volume in 2011. Flavored vodka increased 3.3 million 9-liter cases in 2011 to rank among the fastest-growing segments of the spirits industry, reveals Technomic's Special Trends in Adult Beverage (TAB) Report: Vodka Category Close-up, which was released today. The report also projects ongoing growth for the vodka category in 2012, with flavored vodka expected to fuel that expansion with another double-digit gain.
"With flavors ranging from citrus to peanut butter and jelly, and entries available in all price points, flavored vodka truly offers something for everyone," said Eric Schmidt, director of research for Technomic's Adult Beverage Resource Group. "Innovation around flavors is non-stop, which means suppliers are keeping consumers engaged by constantly bringing new offerings to the marketplace. Flavored vodka is one of the most dynamic categories in spirits today, and is growing in both the retail and on-premise channels due to its approachable and highly mixable positioning."
Other significant findings of the Special TAB Report: Vodka Category Close-up:
In addition to comprehensive information on the flavored vodka segment, the Vodka Category Close-up report also delves into the performance metrics for the overall vodka category. Information includes imported and domestic segment trends, leading brands and suppliers, price tier performance and category and segment projections.
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