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Payvment’s Opens to the Public, Now Offers Branded Seller Storefronts


Branded URLs provide sellers free, high-impact ecommerce storefronts

PALO ALTO, Calif.--(BUSINESS WIRE)-- Payvment, the number one social commerce platform, today announced the general availability of The company also introduced “Branded Seller Storefronts” on, the product discovery destination that lets people shop what’s trending across the social web. With Branded Storefronts, Payvment’s 180,000 sellers can now sell and promote their products with high-impact ecommerce storefronts in addition to their Facebook storefronts.

“Branded Storefronts give sellers a well-designed e-commerce presence without the hassle of creating their own dot-com storefront. Our customers can now manage both their e-commerce stores and their Facebook storefronts from their Payvment dashboard – all for free,” said Jim Stoneham, CEO of Payvment. “Sellers asked us for an e-commerce solution that worked across Facebook, Twitter and mobile devices, and Branded Seller Stores deliver just that solution.”

Branded Storefront features include:

  • Simple URL format: All sellers now have a URL for their store with the format “”. Branded Storefront URLs are automatically suggested to new and existing sellers and can be personalized anytime.
  • Emoticons that drive social interactions: Smiley-face, meh-face, and frowny-face reactions serve as a feedback mechanism for sellers to learn about what products users are interested in. They also encourage discovery through friends, fans and followers as reactions get posted on Facebook and Twitter.
  • One-click purchasing: The buying process has been drastically simplified for discovery and impulse buying on both mobile devices and the web.
  • Zero Payvment transaction fees: Sellers can simply use their existing PayPal accounts to accept orders without additional Payvment transactions fees.

“I'm so excited to use my new Branded Storefront,,” said Tamara Pearce, a longtime Payvment seller and owner of the Pearce's Craft Shop. “My storefront looks great and makes managing my business much easier. I really appreciate Payvment's work to help online sellers like me.” delivers the first real-time feed of the hottest products on Facebook and Twitter. Feedback from the shopper community promotes the items featured on from amongst more than 4 million unique products offered by Payvment’s seller network.

Since launching in beta this summer, receives double the number of daily visitors than Payvment’s previous mall experience on Facebook, and Lish emoticons such as “smiley-face” and “frowny-face” are driving 3x more engagement (and thus more social exposure) than the “Want” and “Own” buttons tested by Payvment earlier in the year. With a highly optimized mobile experience, is also generating 6x more mobile traffic to Payvment stores than before the launch.

About Payvment

Payvment, Inc. ( is an award-winning, venture-backed startup that has created the number one Facebook ecommerce platform. Payvment provides one of the only apps that enable brands and merchants to create their own storefronts and get discovered by the more than one billion people who use Facebook. Payvment has over 180,000 active sellers offering more than 4 million products across Facebook as well as Sellers can launch a free store in 15 minutes at

Sparkpr for Payvment
Rachel Kahn, 415-321-1881

Source: Payvment, Inc.