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Research and Markets: Social Media Meets Market Research (Instructor led) Gives A Practical Perspective on How You Can Use Social Media in Your Market Research Projects


DUBLIN--(BUSINESS WIRE)-- Research and Markets ( has announced the addition of the "Social Media Meets Market Research (Instructor led)" training to their offering.

Learn the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources, & more. Get a practical perspective on how you can use social media in your market research projects.

1 class, 90 Minutes

Key Topics Covered:

1. Definitions & Context

2. Social Media in Research: What's So Exciting?

3. Research Options

4. Social Media Monitoring

5. Simple Example Using Free Tools

6. Enterprise-class options

7. Examples of New Companies

8. Why is SM Monitoring So Important?

9. So What's the Catch?

10. Common Applications

11. Real Benefits

12. Limitations & Risks

13. No More Focus Groups? No

14. Social Networks: The Ultimate Convenience Sample?

15. DIY Case Study

16. Social Media Sampling

17. Crowdsourcing: Prediction Markets & Idea Management Platforms

18. Getting Started

19. Knowing Your Sample Source

20. Validating Results

21. Drawing Conclusions

22. Start Small

23. Finding Experts

24. Social Media + MR: It's Still Evolving

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Training

Source: Research and Markets