DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/fgblj2/social_media) has announced the addition of the "Social Media Meets Market Research (Instructor led)" training to their offering.
Learn the basics of how social media can be used as a market research resource. Included in this instructor-led class is an introduction to social media monitoring, social sample sources, & more. Get a practical perspective on how you can use social media in your market research projects.
1 class, 90 Minutes
Key Topics Covered:
1. Definitions & Context
2. Social Media in Research: What's So Exciting?
3. Research Options
4. Social Media Monitoring
5. Simple Example Using Free Tools
6. Enterprise-class options
7. Examples of New Companies
8. Why is SM Monitoring So Important?
9. So What's the Catch?
10. Common Applications
11. Real Benefits
12. Limitations & Risks
13. No More Focus Groups? No
14. Social Networks: The Ultimate Convenience Sample?
15. DIY Case Study
16. Social Media Sampling
17. Crowdsourcing: Prediction Markets & Idea Management Platforms
18. Getting Started
19. Knowing Your Sample Source
20. Validating Results
21. Drawing Conclusions
22. Start Small
23. Finding Experts
24. Social Media + MR: It's Still Evolving
For more information visit http://www.researchandmarkets.com/research/fgblj2/social_media
Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Training
Source: Research and Markets