Press Releases

Riding The Silver Tsunami With Franchising


LAGUNA WOODS, Calif., Oct. 11, 2012 /PRNewswire/ -- In a mere 5 years, local businessmen Tafa Jefferson and Chad Fotheringham, partners in Amada Senior Care, have established their company as a leader in the senior care industry, with a proven history of success in providing in-home care and assisted living placements for seniors. With the rapid greying of America, additional stresses are being placed on the already overburdened healthcare system. Amada Senior Care will be part of the solution and is poised to expand through franchising. Amada will be announcing a nationwide expansion at the West Coast Franchise Expo, at the Anaheim Convention Center October 12th – 14th from 10:00am to 5:00pm.

In order to take their business to the next level, Chad and Tafa considered different avenues including selling to private equity groups, but had so many inquiries from potential owner/operators interested in the business model that franchising seemed the natural path to growth. "We realized that with Tafa's entrepreneurial background and my senior management experience with Pfizer, we could provide a solid foundation to grow our franchise partners into successful CEOs," said Chad Fotheringham, President of Amada Senior Care.

Tafa, ex offensive tackle with the Chicago Bears and company CEO, uses the same high standards he applied to professional football in the search for ideal franchise partners and explains, "We are looking for dedication, teamwork and a desire to crush the competition."

Amada has already partnered with two high caliber franchisees in Tacoma, WA and Colorado Springs, CO.  All franchise partners receive continuous hands-on training in all aspects of the business and the use of Transparent, a state-of-the-art web program that facilitates easy administration and enables families to log on anytime and see exactly what care has been provided. "We are available 24/7," says Tafa. "Every franchise partner will have our cell numbers."

On October 13 from 5:00pm to 6:30pm at the Anaheim Convention Center, Room 210B Chad and Tafa will be presenting "Healthcare, Politics & Technology – A Potent Cocktail." They will be tackling head-on the healthcare repercussions of the coming election, the innovative use of technology in in-home care and the interactive dynamics of sport and business.

Media and business representatives may request an invitation to the event. Please RSVP to by October 12, 2012. Space is limited.

About Amada Senior Care

Amada Senior Care is committed to enriching lives by providing nurturing, compassionate non-medical in-home care and by guiding families through the many senior housing options available for assisted living and care homes.

Healthcare professionals and families look to Amada to help them navigate the complexities of the senior care system.

SOURCE Amada Senior Care