Press Releases

Rosetta Promotes Four to Managing Partner


PRINCETON, N.J., Oct. 11, 2012 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that Mark Eckman, Paul Elliott, Jay Lichtenstein and Alex Mahernia have been promoted to Managing Partner. Rosetta Chairman and CEO Chris Kuenne said, "Rosetta is committed to developing and retaining our agency's top talent, and I couldn't be more excited to see Mark, Paul, Jay and Alex promoted to Managing Partner. They have personally helped drive our business forward and differentiated Rosetta within the broad landscape of interactive agencies. We're proud to call them family and expect them to drive continued market impact for Rosetta."

The recently named Managing Partners are:

Paul Elliott, Consumer Products & Retail
Elliott has 15 years of experience in helping some of the industry's top brands achieve significant results and return on investment from their interactive marketing initiatives. He founded eMergent Marketing in 2004, which quickly became one of the fastest growing search engine marketing firms in the Midwest. When eMergent Marketing was acquired by Brulant in 2006, Elliott led the agency's Search & Media team to exponential growth. Since Rosetta acquired Brulant in 2008, he has managed and/or supported many of Rosetta's most significant retail relationships including: OfficeMax, Helzberg Diamonds, Jo-Ann Fabric & Craft Stores, Macy's, Justice, Express, Tastefully Simple, Musician's Friend, Music 123, Sephora, Wolverine World Wide, Perry Ellis, Original Penguin, Borders, Ferrari, Tractor Supply, Jos. A. Bank, Fossil, JC Whitney, American Greetings, Harry & David, Hoover, Dirt Devil, Kay Jewelers, Hallmark and more. He is based in Rosetta's Cleveland office.

Mark Eckman, B2B
Eckman has more than 20 years of eCommerce, process design, supply chain, information technology, interactive marketing and consulting experience across a variety of industries. Most recently, he served as a Client Service Team Managing Director at Rosetta where he led a portfolio of Retail and B2B teams in eCommerce, SEO/SEM, web analytics, interactive marketing and advanced technology solutions. He also led Rosetta's 250-person Technology Special Practice Area (SPA) where he transformed four disparate Technology practice groups, drove the creation of a new operating model and improved delivery across dozens of clients. Prior to joining Rosetta, Eckman was an Associate Partner with Accenture. He is based in Rosetta's Cleveland office.

Alex Mahernia, Creative & Customer Experience
Mahernia co-founded LEVEL Studios, which was acquired by Rosetta in 2010, where he managed a variety of teams/disciplines as Vice President of Professional Services, Technology Manager and Chief Creative Officer. He has become an integral part of Rosetta's CCX organization and been instrumental in driving coast-to-coast operational growth, cultivating a culture of innovation and fostering management transparency through networking and adaptability. He has also served as a key contributor to Rosetta's Technology/CCX task force where he helped Rosetta's largest business units collaborate. He is based in Rosetta's San Luis Obispo office and will continue to report to Rosetta's Chief Creative Officer, Gary Scheiner.

Jay Lichtenstein, Marketing Strategy & Insights
Lichtenstein is the co-leader of Rosetta's Marketing Strategy and Insights group, which is a core differentiator for Rosetta as an agency. With almost 20 years of marketing strategy consulting experience, Jay has used insights to drive significant growth for his clients across a variety of industries, including Consumer Packaged Goods, Retail/eCommerce, Technology, Healthcare and Financial Services. During his 5 ½ year tenure at Rosetta, he has led engagements on segmentation development, brand strategy development, brand portfolio optimization, value proposition development, new product development and marketing implementation. He has expertise across a wide range of research techniques, which he uses to develop new insights and breakthrough strategies for clients. Prior to working at Rosetta, he was the CEO of a start-up technology/healthcare company called HeartWatch, providing patients the innovative technologies (and services) to check their heart condition over the phone, from anywhere, 24/7. Before the start-up, he spent a number of years as a marketing strategy consultant at both Monitor Company and The Cambridge Group. He holds an MBA with honors from the University of Chicago and a BBA with distinction from the University of Michigan Ross School of Business. He is based in Rosetta's Princeton headquarters office.

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. | Twitter: @RosettaMktg | Facebook:

SOURCE Rosetta