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Samsung Adds Social Media Cachet to ENERGY STAR by Featuring It on Samsung Nation, the Industry’s First Gamified Corporate Website


Recognized industry leader of innovative consumer electronics highlights energy efficiency during Energy Awareness Month

RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)-- Samsung and ENERGY STAR have joined forces during October, National Energy Awareness Month, to underscore the importance of being energy conscious. Throughout the month, members of Samsung Nation, a social loyalty program available on the Samsung U.S. website, who login and take the ENERGY STAR Pledge will be automatically entered for a chance to win an ENERGY STAR-certified Samsung 32” LED Full HD TV.

The ENERGY STAR Pledge asks people to do simple things that make a big difference – such as choosing to purchase energy efficient products and making sure their homes are well insulated.

“We are excited about partnering with ENERGY STAR and getting Samsung Nation members more informed about the benefits of using energy efficient products and how changing small habits can add up to big results,” said Matthew Moller, Director of Digital Engagement at Samsung Electronics America. “Not only does reducing energy use help protect the environment by lowering greenhouse gas emissions, it can also save people money on their utility bills.”

Samsung Nation was recently recognized as a leading example of gamification on a consumer-facing site during the 2012 GSummit in San Francisco. The New York Times also featured the program earlier this year when reporting on ways brands use game elements, such as earning points and rewards, to provide fun and engaging experiences for consumers.

Samsung is the first in the consumer electronics industry to incorporate gamification into their corporate website. More than 1.2 million Samsung Nation members have joined the community since it launched last year and the site receives more than 4 million visitors each month.

With ENERGY STAR’s help, Americans prevented about 210 million metric tons of greenhouse gas emissions in 2011 – the annual equivalent of removing emissions from 41 million vehicles – and saved about $23 billion on their utility bills.*

Created by the U.S. Environmental Protection Agency (EPA) and Department of Energy (DOE) in 1992, the ENERGY STAR program identifies and promotes energy-efficient products to reduce greenhouse gas emissions. The ENERGY STAR symbol represents reliable, cost-effective, efficient products, services, and practices that reduce greenhouse gas emissions.

To access Samsung Nation, please visit For more information on ENERGY STAR, please visit

*See for more information.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for information. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #9 in BusinessWeek/Interbrand “100 Best Global Brands.” For more information, please visit You can also Fan Samsung on or follow Samsung via Twitter @SamsungTweets.

Samsung Electronics America
Theresa Cha, 201-229-4032
Weber Shandwick
Rachel Quinlan, 212-445-8064

Source: Samsung Electronics America, Inc.