Press Releases

SarkissianMason Wins Digital Strategy Assignment from Alexis Bittar


NEW YORK, Oct.11, 2012 /PRNewswire/ -- SarkissianMason, a digital innovation agency for fashion, beauty and retail brands, has won a digital strategy assignment from Alexis Bittar, the award-winning fashion jewelry brand.

In making the announcement, Bittar eCommerce Manager John Ehlers noted, "Both we and our associates at TSG Consumer Partners have been looking for an agency to ensure the Alexis Bittar story is told across all devices and channels by creating a digital experience that merges lifestyle, brand and product to fully engage the consumer. We have found that agency in SarkissianMason, a strategically focused digital agency that is known for improving and growing digital sales by accessing key users."

TSG Director of Marketing and Social Media Ainsley TeGrotenhuis added, "Sarkissian is known for creating exceptional user experiences and visual designs enhanced by the creative use of technology. As investors in consumer brands we highly value this role."

The Bittar win closely follows two other wins: digital branding for etailer ShopStyle and digital innovation for Hard Candy Fitness. 

SarkissianMason, partner, George Swisher said, "We are hyper-focused on helping clients use innovative digital marketing to drive consumer engagement and hence powerful business results. Our recent wins are in our sweet spot of connecting the dots between smart strategy and immersive user experience."

About SarkissianMason

What differentiates SarkissianMason (SM) is our dedication to digital innovation. In addition to delivering digital campaigns for Makeup Forever, Ferragamo, and Zappos, among others, over the past five years we have dedicated 25% of our profit and time to building digital products that drive consumer and social engagement.

SM has honed a proprietary method of innovation that creates technological products to fill unmet consumer needs. Our innovation process is highly collaborative and has delivered positive market disruption for brands like Ford, Enterprise, Revlon and others.


Pat Sloan
M: +1-646-673-4787

John DeCicco
M: 917 941 8773

SOURCE SarkissianMason