Huge International Popularity Pushes Monthly Average Users Past 54.2 Million*
HACKENSACK, N.J.--(BUSINESS WIRE)-- Slingo, Inc., a leading international cross-media gaming company and one of the first social gaming companies, today announced that Zynga Slingo™, its Slingo-branded Facebook game developed with Zynga, was the top game in September with more than 54.2 million Monthly Average Users (MAU).
Demonstrating the strength of the brand and its global appeal, more than two-thirds of the game’s Facebook players are generated from outside the U.S. In the past calendar year, Slingo has significantly increased its worldwide presence and revenue from overseas territories as it continues to expand its iGaming infrastructure and leverage its brand awareness.
"For more than 16 years, Slingo has been a top brand across multiple channels and business models, including social mobile and real-money wagering,” said Rich Roberts, CEO of Slingo, Inc. “As the first social game on the internet and now the fastest-growing social brand, we are excited about building off this success with our new releases in the social mobile and iGaming marketplaces later this year."
The substantial overall reach of Slingo.com is an unparalleled benefit for Slingo’s advertising partners, as the company recently experienced a 100% year-over-year increase in seamlessly integrated video ads, which now total more than 14 million video opportunities per month.
About Slingo, Inc.
Established in 1996, Slingo, Inc. was one of the first casual games companies and is currently one of the leading cross-media gaming companies worldwide. It currently develops and licenses the intellectual property for the Slingo® brand of games, to include casual and social games; casino slot machines and table games; lottery tickets, TV programming and more. In February 2012, Slingo partnered with Zynga to launch Zynga Slingo, which became one of the fastest-growing Facebook games by daily active users. The Slingo brand reaches over 55 million people through casino slots, online, retail, mobile and other platforms, and its website has over 4 million registered users. People can play free games, as well as join the social networking community and enter sweepstakes for a chance to win cash prizes by visiting http://www.slingo.com.
*Stat from Facebook
Colleen Wagner, 212-338-0077 ext. 106
Source: Slingo, Inc.