– The New Content Marketing Strategy Includes Microsite, Daily E-Newsletter and iPad App –
WASHINGTON--(BUSINESS WIRE)-- ASAE and TMG Custom Media last week introduced a new content marketing program aimed at providing the association community with fresh, must-read content on every platform. This endeavor re-ignited ASAE’s flagship publication, Associations Now, and added a new responsive-design microsite, a daily e-newsletter and an iPad app. TMG and ASAE worked together to create a content engine that crosses print, tablet, digital, mobile, social media and email.
ASAE and TMG Custom Media last week introduced a new content marketing program aimed at providing the association community with fresh, must-read content on every platform. (Photo: TMG Custom Media)
This new content strategy provides readers a mobile-friendly experience. AssociationsNow.com’s responsive design allows users to have a tailored experience based on their device of choice. This easy-to-navigate, gorgeously designed site provides up-to-the-minute news stories, blogs, infographics and other journalism geared toward the nonprofit sector.
The reimagined print version of Associations Now has a contemporary business-magazine design and highlights people who make the association world great. The iPad app features the content from the magazine in an engaging and easy-to-read tablet format.
The daily e-newsletter delivers headlines and news for associations. The areas of themed content are: Leadership Monday, Technology Tuesday, Membership Wednesday, Money and Business Thursday, and Meetings Friday.
“When I saw the new look of Associations Now as well as the suite of products, I was blown away by the look, feel, and content as well as how it will engage our association community. I’m hoping they feel the same way,” said ASAE CEO John H. Graham IV, CAE. “As we move into this space, we will continue to evolve our content and strategy to ensure that we are keeping pace with our members’ needs and expectations as well as raising awareness about the nonprofit community with outside audiences.”
“We are honored to work with such an incredible team at ASAE. Together we have created a multi-channel rich content experience about the people, ideas, and issues that the association community needs and wants to know about most,” said Matthew Petersen, president of TMG Custom Media.
TMG creates award-winning content marketing programs including magazines, websites, videos, social media, white papers, e-newsletters, blogs, and other content marketing products for 50 corporations, associations, and nonprofits. Its clients include corporations such as WebMD, Hilton, Northwestern Mutual, Reed Exhibitions, and CDW; associations such as ASAE: The Center for Association Leadership, the Consumer Electronics Association and the American Council of Engineering Companies; health organizations such as the American Diabetes Association, the Lupus Foundation of America, and Cleveland Clinic; educational organizations such as the American Association of Community Colleges, Georgetown University, and EDUCAUSE; and scholarly institutions such as the Brookings Institution and the Aspen Institute. TMG is headquartered in Washington, D.C., and has an office in New York. The firm has won more than 750 awards for its print and online products.
About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and volunteer organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for association and nonprofit professions, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.
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