Press Releases Unveils Four New Data Assets at DMA2012


New Solutions Offer Marketers Unprecedented Insights for Better Consumer Targeting

PRINCE FREDERICK, Md.--(BUSINESS WIRE)--™ (, a market leader in Intelligent Direct Marketing Solutions that elicit a “Yes!” response, announced at DMA2012 the availability of a series of unique data assets that the firm is making available for the first time. These data segmentation and profiling solutions include:

  • Political Personalities – a “political outlook” segmentation system that identifies 10 discrete segments and provides insight into the attitudes and opinions of American voters on political issues and social trends. Test results reflect a 50% lift in response and a 100% in ROI.
  • Charitable Share of Wallet a new-to-market wealth and asset insight scoring system that improves traditional scoring models by incorporating household net worth or discretionary income.
  • Profitability Index – a data asset that targets prospects by household, not ZIP-4, ranking the most profitable customers for up-sell/cross-sell opportunities. Initial test results show a 25% lift in response and a 100% increase in ROI.
  • Net Assets Index – an estimate of all household assets minus all household liabilities. This index is ideal for direct marketers, regardless of product.

These data assets complement’s time-tested offerings, TouchPoints and Mosaic Household. TouchPoints provides marketers detailed insight on customers’ buying motivations, based on intelligence addressing their attitudes, receptiveness and response behaviors. Mosaic Household, just completely rebuilt, segments consumer households into 1 of 71 lifestyle types that helps marketers understand who their customers are and then direct message content to their specific characteristics. invites DMA2012 attendees to learn more about these unique offerings by stopping by Booth #1127, where staff will be happy to discuss how these new data assets can boost business results and achieve greater ROI. also will be explaining the marketing benefits its proprietary technology, known as GeoSelector™, can provide. As an added benefit, attendees who participate in a one-on-one presentation will have their business card entered in a drawing for an iPad3. The winner will be announced via’s Twitter, LinkedIn and Facebook accounts at 5 p.m. PDT on October 16.

Robert Salta, Principal,, said, “Information is the secret to successful marketing. prides itself not just in offering the most current and extensive data possible, but also packaging it in unique ways that increase its usability for marketers and boosts their results. It is our commitment to being on the cutting edge of Intelligent Direct Marketing Solutions that makes a continual market leader.”

About, headquartered in metropolitan Washington, D.C., is an industry leader offering Agency, Data Products, Business Intelligence Insight, Email Marketing and Production services. For over 40 years,’s unique Intelligent Marketing Process (Identify > Target > Contact > Acquire > Engage and Retain) has grown clients’ market share by applying strategies proven to increase customer and donor acquisition and retention. Staffed by over 250 direct marketing professionals,’s proprietary data, business intelligence technology and segmentation products FUEL the marketing engines of the nation’s leading brands and fundraisers, consistently improving results and achieving a positive ROI. For more information about, please visit us at,call 1-888-690-2252, or join the conversation on Facebook, LinkedIn or Twitter.

Press Contact:
DPR Group, Inc.
Jeanne Zepp, 240-686-1000
Company Contact:
Shawn R. Salta, 443-295-1088