Press Releases

OfficeMax Launches Second Generation of Popular TUL® Brand Pens


NAPERVILLE, Ill., Oct. 12, 2012 /PRNewswire/ -- OfficeMax® Incorporated (NYSE: OMX), a leader in office products and services, today announced its second-generation line of pens from its premium TUL® brand. The new line of pens includes four new products that uphold the brand's reputation for delivering performance-driven and sophisticated designs.

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"Over the past eight years, TUL has become the preferred premium brand of writing instruments and desk accessories for many of our customers because of the great design, performance and value it provides," said Ronald Lalla, executive vice president and chief merchandising officer at OfficeMax. "Our new collection of TUL pens provides both consumers and business customers with multiple designs that deliver exceptional writing experiences time and time again."

Sophisticated Design. Outstanding Performance.

Quality-tested for superior performance, the new pens are now available in OfficeMax stores nationwide and at in single-and multi-packs. Suggested retail prices range from $1.99 (single pens) to $20.99 (12-pack). The new line of products includes:

  • Retractable Gel Pen – provides skip-free writing with an extra-long rubberized grip that delivers greater comfort and control. Ergonomic design gives optimal balance and writing precision. Available in medium, fine and needle point.
  • Rollerball Pen – quick drying ink reduces smearing; a precision writing tip enables sharp, accurate writing; and the ergonomic design provides optimal balance and writing precision. Available in medium and fine roller points.
  • Retractable Ballpoint Pen – super smooth ink reduces drag and can help lessen writing fatigue. The pen's rubberized grip provides writing comfort and control. Available in medium and fine points.
  • Marker Pen – a fiber tip enables precision writing and quick-drying ink reduces smearing. Available in medium and fine points.

TUL is a premium brand of writing instruments and desk accessories launched by OfficeMax in 2006. The company's inaugural private brand, TUL features a selection of sophisticated pens, pencils, markers, highlighters and desk accessories, including staplers, scissors and tape dispensers.  The new second-generation line of TUL pens and other TUL brand products are available at OfficeMax® stores nationwide and at Visit for more information.

In addition to TUL, OfficeMax continues to expand its selection of innovative and stylish products through its portfolio of premium brands, which include DiVOGA™ and [IN]PLACE®.

About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products, solutions and services for the workplace, whether for business or at home.  The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better.  The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress®, technology products and solutions, and furniture to businesses and consumers.  OfficeMax consumers and business customers are served by approximately 29,000 associates through; and; more than 900 stores in the U.S. and Mexico; direct sales and catalogs. OfficeMax has been named one of the 2012 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.  To find the nearest OfficeMax, call 1-877-OFFICEMAX.  For more information, visit

All trademarks, service marks and trade names of OfficeMax Incorporated used herein are trademarks or registered trademarks of OfficeMax Incorporated. Any other product or company names mentioned herein are the trademarks of their respective owners.

OfficeMax Media Contacts
Nicole Miller

Kelly Kaufman

SOURCE OfficeMax, Inc.